• watches

    Maurice Lacroix’s New Advertising Campaign: At This Moment, Achieve Eternity

    Le Méridien starts a new round of wonderful advertising campaigns, and touches the pulse of fashion life between your fingers. With the theme of ‘Your Time is Now’, this event focuses on those dynamic and pioneering men and women who look forward to investing in luxury goods to prove their personalities and show their increasing exposure. Status and successful life attitude. With the launch of a new advertising campaign, Le Méridien has always maintained its expectations of the brand’s increasing success and confidence in consumers.

     
       ‘Your Time Is Now’ will carry out activities worldwide, and will formulate specific market brand slogans based on local customer profiles, culture and consumer psychology, emphasizing and expressing the main demands. The event stems from the brand’s insights into consumer self-reward, success recognition, and pride. Le Méridien invites you to feel the opportunity to pamper yourself, to explore unknown areas and to enjoy a luxurious life.

       Marc Gläser, Executive Managing Director of Le Méridien, said: ‘This campaign is impeccable! This is the essence of Le Méridien. The creative ideas are novel, resonating and inspiring, and the message is extremely clear and direct. I believe it will be very Effectively conveying information to our consumers, at the same time, it helps to interpret a brand image that is extremely stylish and enjoys extraordinary joy. ‘

       This advertising campaign consists of three pictures, which promote men’s and women’s watches, respectively, and said that he and her are a wonderful combination. The first picture shows a woman who is as unique as her watch and is preparing for an important date. Her time begins here. The second picture depicts a couple, preparing to board a seaplane. At this moment they are enjoying a time of joy, excitement and intimacy. Their time is thus opened. The third eye-catching picture currently being shot, performed by a male, will be officially released in January.

       Through this advertising campaign, Le Méridien has delivered outstanding craftsmanship, extraordinary creativity and unique self-confidence that unites the brand and product style.

  • watches

    Luxury Gold Three Hong Kong Watches By Bucherer

    Bucherer is an independent Swiss watch brand located in Lucerne. It combines exquisite watchmaking technology and high-end jewelry setting technology. Through traditional and innovative power, the watch is more beautiful and the technology is increasingly perfect. Constantly launching watches that are both elegant and practical, with additional features, are eye-opening. Today, Watch House brings you the Hong Kong market of three Bucherer watches made of rose gold. Hope you like it.

    Bucherer AUTODATE TWOTONE Watch Series 00.10621.07.77.21

    In-store public price: HKD62000 (collection time February 2015)
    Can try on: try on in store
    Watch Series: Plavi
    Movement type: automatic machinery
    Case material: 18K rose gold-stainless steel
    Strap Material: 18K Rose Gold-Stainless Steel
    Case diameter: 27 mm
    Watch details: 1963 self-winding movement with a movement diameter of 20 mm and a movement thickness of 4.8 mm. Full winding can provide 38 hours of power reserve.

    Bucherer MONOGRAPH watch series 00.10904.03.16.01

    In-store public price: HKD288000 (collection time February 2015)
    Can try on: try on in store
    Watch series: Maliron series
    Movement type: manual machinery
    Case material: 18K rose gold
    Strap material: Lizard leather
    Case diameter: 35 mm
    Details of the watch: 1962 manual-winding movement with a diameter of 24.6 mm and a thickness of only 4.2 mm. The full movement of the movement can provide 42 hours of power reserve.

    Bucherer Plavi AutoDate TwoTone 00.10617.07.23.31

    In-store public price: HKD114500 (collection time February 2015)
    Can try on: try on in store
    Watch Series: Plavi
    Movement type: automatic machinery
    Case material: Stainless steel-18K rose gold with diamonds
    Strap Material: Stainless Steel-18K Rose Gold
    Case diameter: 38 mm
    Watch details: TwoTone automatic watch, the most poetic way to interpret the most perfect love. Taking elegance and calmness as inspiration sources, and the aspiration of the good-wife Tiancheng as a sublimation, witnessing the passing of time and engraving the good relationship of Jinyu. The two-tone three-dimensional case is made of stainless steel and rose gold. With a simple and elegant design, it highlights reliable and excellent mechanical functions. The two-color combination design extends the infinite possibilities of different precious metals. The stainless steel with 18k rose gold bracelet and the case style are integrated in one hand, witnessing every emotional moment.

    Please consult your dealer for more details:

    Availability: Yes
    Vendor Name: Prince Jewellery Watches
    Address of Resellers: OT281 and OT283, 2 / F, Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong
    Dealer Phone: + 852-2311 4432
    Report that you are a user from the ‘Watch House Website’ and will get better service

    [Note]: All the models mentioned in the article are currently in stock. Friends in need can contact us in advance by phone.

  • watches

    Can Traffic Really Carry Goods? Zhu Yilong Told You Really Can

    Can the traffic really carry the goods? The answer is certainly beyond doubt. We are in the era of traffic, and traffic can bring heat, attention, and tangible benefits. In the era of popular search and popular media, traffic stars have become hot targets of major brands. No, at the just-presented Basel International Watch Exhibition, Zhu Yilong’s appearance once again confirmed for us that traffic can really bring goods, not only can bring goods, but also enhance the commercial value of the stars themselves.

    Zhu Yilong at Chopard

     Maybe some people still don’t know who Zhu Yilong is. Indeed, his speed is fast and the popularity is really unimaginable.

    Zhu Yilong Weibo content

     Before setting off for Basel, Zhu Yilong said on his Weibo that he “wake up and let him wake up naturally”, the repost volume of this Weibo reached 1 million +. At the event site of Chopard, Zhu Yilong’s live topic appeared on Weibo. This can be said that the promotion effect for the brand has exceeded expectations.

    Live broadcast
     
     The reason is that the younger generation has become the main force of the star chasing family. Not only that, with the improvement of living standards, the younger groups have gradually been able to consume for the sake of star chasing. But I have to say that now the idol star ‘as much as a cow hair’ is sprouting like a bamboo shoot. It is precisely because of market demand.

    Zhu Yilong wears Chopard L.UC XPS Twist QF watch

     Zhu Yilong can be regarded as one of these traffic stars. First, the ‘Soul of the Soul’ ignited a fire, but because the ‘Soul of the Soul’ is just a web drama, speaking it is not considered a heavy work. But also after ‘Zhenhun’, Zhu Yilong was recognized by more people and had more performance opportunities. Acting in the noon sunshine production, Feng Shaofeng and Zhao Liying co-starred ‘Let’s know if it should be green fat red and thin’, which made him known to the wider group because of the role of ‘Little Father’. After that, we also saw him this spring evening.

    Zhu Yilong fans buy Chopard watches

     And he has become a pioneer in the flow of momentum, Weibo star power rankings, super hot words … As long as there is Zhu Yilong, it will definitely bring heat and topicality. As long as it can bring heat and topicality, it is good for brands. So originally there was no title of Zhu Yilong in Chopard. After attending the Basel event, the brand was announced as the brand ambassador of Chopard.

    Wang Yuan wears Chopard L.U.C series watch

     Chopard will seize the hot spots in the Chinese market and understand Chinese consumer psychology. In addition to Zhu Yilong, there is also a controversial ambassador Wang Yuan. Although Wang Yuan’s temperament is consistent with the Chopard brand itself, from the perspective of age and works, we speak of facts and reason. His current identity is only a student. Take Rolex and Richard Mille’s brand ambassadors, close friends, and endorsers, for example, they generally choose stars who already have a voice in the industry and can at least ‘conquer the public.’

     Looking back at Chopard itself, the brand originated in the 19th century and the history of watchmaking can be said to be very long. And in the early days, the brand was once one of the official watch suppliers of Swiss Railways. Chopard, such a brand that has history and history and craftsmanship, why is it finally convinced by Chinese traffic stars?

    After World War II in the last century, the watch industry was severely hit

     After World War II, the wind of change swept through family businesses. In 1937, the then brand manager Paul Louis made a very visionary decision to move Chopard to Geneva, Switzerland. This is the internationally renowned horology capital, bringing together almost all horological manufacturers. Moving there will, to a certain extent, bring the brand closer to its international customer base.
     
    This year’s star business value index Zhu Yilong has always been in the top position
     Inviting a celebrity with a topical topic, with his own traffic and popularity, people can’t help but pay attention to his every move. For brands, spending a dollar to get the most publicity and even bring the goods is the best. But failures happen from time to time, such as Wu Xiubo, Zhai Tianlin … Just like the quality of a watch, only those that can stand the test of time and scrutiny can last forever.

     Zhu Yilong at Chopard

     For celebrities, endorsements and becoming brand ambassadors can certainly bring benefits. Title blessing and further increase influence is also a good way. But in addition to considering commercial value, in the end people discussed that this person still fell on the work. The key is whether we can continue to launch quality works worthy of deliberation.

     However, I personally think that the traffic era will not pass too quickly, and whether a traffic star can fade traffic can still retain his value as a whole. Chopin’s choice of Zhu Yilong must have valued the enthusiasm he brought, no doubt. In addition, is it possible for Zhu Yilong to have the ability or works that can stand the test? The answer is up to us.

  • watches

    Spider’s Connotation Beauty Declassified Richard Mille’s New Tourbillon Watch

    Natalie Portman, an American actress and Oscar film actress, has become a brand endorsement star since 2011. She will launch the first watch in collaboration with Richard Mille-RM19-01 Natalie Portman Tourbillon. Natalie Portman’s outstanding success in her career and life is obvious to all. She graduated from the Department of Psychology at Harvard University, has amazing acting talent, and has achieved great success in the theater and film industry. She is actively involved in philanthropy among her busy schedules and supports various charitable associations, including the International Social Fund (FINCA), a non-profit organization that raises small loans for developing countries, and the Save the Children Association ‘(FreetheChildren)-a charity that protects the rights of children worldwide.

      In the first collaboration with the brand, Natalie Portman took inspiration from the spider’s pattern and showed the profound meaning and infinite imagination of this watch through diamond inlay and pattern inlay. The fascination of spiders as a predator is reflected in its strong symbolic meaning in the history of civilization and in many myths and stories in all countries of the world. Spiders are often inseparable from female energy and creativity. The spider is considered the goddess of destiny. It weaves a web of reality and is a symbol of soul and freedom. For the Altai people in Central Asia and Siberia, spiders symbolize the soul liberated from the flesh, and from a mysterious point of view, spider silk is the support of spiritual development. The West Africans called the spider Anasi, the ancestor of mankind and the creator of the sun, moon, and stars.

      The RM19-01 manual-winding tourbillon movement with black rhodium-plated, 18K white gold and black sapphire base plate is the first of its kind by Richard Mille. The spider in the movement is made of 18K white gold and is inlaid with diamonds. The spider’s abdomen sets up a tourbillon bridge. Its tentacles support two winding barrels, which blend seamlessly with the movement.
      The visual beauty comes from the difficult and long manufacturing process: hand polishing around the clock, exquisite finishing, the exquisite craftsmanship of the discerning watchmaker, the extraordinary skills of the jeweler who inherited the ancient craft of generations, and Natalie herself The painstaking effort dedicated to this one-of-a-kind watch has contributed to the outstanding quality of this watch.

      A total of 20 women’s watches were issued worldwide. Natalie Portman will wear this watch to attend major events around the world, once again witnessing Richard Mille’s favor and care for women around the world.

      During the SIHH period, netizens can learn all the relevant information of Richard Mille through this link. The watch home will present a rolling update mode supplemented by pictures as the main text. Please pay attention to it. (Picture, text / watch home Li Shuai)
    Geneva International Haute Horlogerie 2014:

  • watches

    Imperiale Moon Phase Watch Poetic Complexity

    Moon phases have a unique position in women’s hearts. Chopard presents the moon phase function in the flagship Imperiale series. The moon phase cycle and the constellation pattern are like an invitation to a poetic journey, which fascinates people in the soft shadow of white and blue mother-of-pearl and the dazzling fire center of diamonds. This new work is equipped with the Chopard 96.25-C automatic winding movement, which continues the elegant style and is the result of the superb craftsmanship of Chopard.

     The graceful and noble Roman Empire’s legacy is subtly blended with the modern elegance of the brand’s masterpiece Imperiale series. Like its source of inspiration, this collection highlights the strong winds, not only controlling the pure technology, but also mastering the exquisite decoration craftsmanship. For the first time, the Imperiale series is equipped with moon phase complication that combines extraordinary beauty and excellent technical performance. This new watch thus ranks among the fine watchmaking.

    Ingenious watch

     The Imperiale moon phase watch is beautiful both inside and outside, equipped with the Chopard 96.25-C movement, and reminds the world that the clock always loves women. It is worth mentioning that in French, the word clock is a feminine word. Clocks and watches are the daughters of astronomy, turning human observations of the sun / moon into the basis of measuring time rhythms.

     Historically, the style of wearing a watch on the wrist was pioneered by women. Therefore, the Imperiale Moon Phase watch is dedicated to attractive women who not only respect technical performance, but also appreciate design beauty. This new work is equipped with an automatic movement with moon phase function, which can provide 65 hours of power reserve. It is one of 10 movements and 70 derivative movements designed, researched and manufactured entirely inside the watch factory. These movements have been honored with quality certifications, allowing Chopard Manufacture to have established a pivotal and widely recognized position in the fine watch industry in just 20 years.

    Empire Charm

     The series is sensual and sculptural, with many luxurious details, echoing the magnificent empire weather. The dial of this work is embellished with Roman numerals, which is sharp and clear. The shape of the lugs is like a traditional classical cylinder, and its perfectly balanced proportion is extolled to this day. The curve of the pointer resembles the outline of a sharp sword used in emperor fighting. Another ingenious design is the small seconds at 6 o’clock. The intertwined vortex pattern forms the famous Imperiale pattern and is decorated with mother-of-pearl.

    Dream sky

     The graceful dial is like an invitation to a trip to the sky. The silver lines of the constellation pattern are in sharp contrast with the blue mother-of-pearl dial, which can’t help but linger on. At 12 o’clock, the moon phase display plate is covered with white and blue mother-of-pearl, recreating the 29-and-a-half-day moon phase cycle, showing the new moon, first quarter moon, full moon, and second quarter moon in turn. Moon phase can be adjusted via crown. A ring of diamonds surrounds this sky, which holds the fate of meditation. On the white mother-of-pearl chassis, time flows around Roman numerals and diamond-set hour markers.

    Ultimate femininity
     Elegant and chic design, delicate and delicate mother-of-pearl and its iridescent luster, pastel tones extending to the blue crocodile leather strap of lavender, a bezel and earrings set with diamonds, and the right size 36 mm The case makes the Imperiale moon phase watch exude a feminine and feminine style.

  • watches

    Longines Elegant Powers Pure Blood Horse Racing Event

    [October 12, 2014, Pinghu, China] The elegance of autumn is getting stronger, and the horses are galloping, attracting the attention of the 2014 Zhejiang Jiulongshan National Speed ​​Horse Jockey Invitational cum Horse Culture Festival in Zhejiang The Pinghu Jiulongshan Polo Racing Club ended successfully. Four high-level purebred horse speed races were performed passionately on the day of the race on October 12. The famous Swiss watchmaker Longines is the official timekeeper and designated watch of the event, and presents the ‘Longines Championship’. Mr. Li Li, Vice President of Longines China, joined hands with Lin Zhiling, the elegant ambassador of Longines, to attend the appointment and presented the ‘Longines Elegant Dress Award’. On this wonderful moment when elegance and sports perfectly match, Longines also grandly presents the ConquestClassic watch specially created for equestrian sports. It pays tribute to the common pursuit of precision, elegance and outstanding performance of Longines and equestrian sports.

      On October 12, the 2014 Zhejiang Jiulongshan National Speed ​​Horse Jockey Invitational cum Horse Culture Festival ended successfully at the Jiulongshan Polo Racing Club in Pinghu, Zhejiang. This event focuses on the Yangtze River Delta region with deep horse racing roots. It is located in the Jiulongshan Polo Horse Racing Club in Pinghu, Zhejiang, which has a strong culture of horse control. It aims to show the classic charm of pure blood horse racing to more horse lovers. Elegant style. Four high-level thoroughbred horse speeds including Sir Irving Glen Sprint Cup (1000m), Longines Championship (1600m), Como CECF Singapore Cup (1800m) and Hurun Report (2400m) The races were staged one after another, with a passionate interpretation of the charm of racing and elegance.

      In the Longines Championship of the day, eight domestic and foreign riders competed fiercely. In the straight sprint near the finish line, the famous domestic rider Shan Hailong rode the great horse ‘Commengy’, surpassed the horse race ‘Offense’ that always kept ahead, and won the championship in one fell swoop, and won 500,000 yuan. The prize money is included in the tournament. Longines Elegant Ambassador Lin Zhiling and Longines China Marketing Director Mr. Ye Qingfeng presented awards to the champion riders and owners, and each gave them a beautiful Longines timepiece.

      Longines and equestrian sport have a long history spanning more than 100 years. This time, in cooperation with the 2014 Zhejiang Jiulongshan National Speed ​​Horse Jockey Invitational, this time, Longines has always devoted its lasting enthusiasm for flat horse racing. Mr. Li Li, Vice President of Longines China, said: ‘Longines is proud to be the official timekeeper and designated watch of the Jiulongshan National Speed ​​Jockey Invitational and Horse Culture Festival in Zhejiang Province, and presents the ‘Longines Watch Championship’. China has a long history and deep cultural roots. In recent years, it has received increasing attention and support. We are full of confidence in the future of this sport in China. ‘

      At the same time as the rider’s passionate competition, a graceful and elegant scene was also staged on the side of the racetrack. The ladies at the scene wore exquisite top hats, dressed in dazzling neon clothes, and fully interpreted the traditional dress code of horse racing. They went to this appointment with great care to perfectly combine sports and elegance. The Longines Elegant Dress Award, launched by Longines, pushes the fashion atmosphere to the top. In the end, the Hong Kong film star Ms. Xiang Hailan who came to watch the game stood out with her elegant and dignified temperament and won this deserved award. Mr. Li Li, Vice President of Longines China, and Mr. Lin Zhiling, the elegant ambassador of Longines, presented the prize to Ms. Hailan and awarded her a masterpiece of Longines timepieces.

      The elegant goddess Lin Zhiling, wearing a unique top hat, deliberately chose a Longines Compin series stainless steel rose gold diamond female watch to decorate this special moment, perfectly interpreting the graceful style of elegant ladies. Lin Zhiling said: ‘The Compaq Collection was created by Longines for the equestrian sport, which is an elegant and sporting symbiosis. For me, horse racing is a very special sport. In the process of intense racing, riders and The horse can always stay calm and elegant. This seems to remind me that in the face of the challenges in my life, I should also maintain a positive attitude that is brave, competitive and always elegant. ‘

      The relationship between Longines and equestrian sports can be traced back to 1878. At the time, the brand produced a chronograph stopwatch that was enough to be recorded in history. The back of this stopwatch was engraved with a rider and his mount. In 1926, Longines officially served as the official timekeeper of the Concours Hippique International Officiel held in Geneva, which opened the long-term relationship between Longines and equestrian sports. Today, Longines has become the only watch brand that is also an official partner of both the International Horse Racing Federation and the International Equestrian Federation, and has widely supported equestrian sports such as obstacle course, flat horse racing and endurance racing.

      Longines loves equestrianism because this fascinating sport requires extraordinary abilities such as concentration, precision and experience, and because the sport conveys a noble and unique elegance. These qualities are related to the pure and classic watchmaking traditions and classics of Longines. Elegant attitude coincides. As a partner in many of the world’s most prestigious flat horse races, Longines has dedicated itself to creating exquisite timepieces from the Compaq collection. This series also incorporates modern technology and precise quality, which illustrates Longines’ passion for equestrian sports for nearly a century.

    [Watch description]

    Longines Compat Series Stainless Steel Rose Gold Diamond Women’s Watch Watch Number: L2.285.5.88.7 Price: RMB44,000
    As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. This women’s watch is 29.5 mm in diameter, stainless steel and rose gold case and bracelet, set with 30 diamonds (0.501 carats) on the outer ring, built-in mechanical movement L595, and the white mother-of-pearl dial is embossed with 12 diamond indexes. Minutes, seconds, date display window at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

    Longines Compat Series Stainless Steel Rose Gold Men’s Watch Watch Number: L2.785.5.76.7 Price: RMB29,900
    As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. Steel and rose gold case and bracelet with mechanical movement L619. The silver dial is engraved with 3 Arabic numerals and 9 luminous small scales, displaying hours, minutes and seconds, and the date display window is located at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

  • watches

    A Perfect Fusion Of Classic And Business Style

    As a modern fashion style, the business style seems incompatible with the classical style. However, the conciseness of the business style and the elegant style of the classical style can complement each other in the design and achieve a complementary effect. As one of the earliest watchmaking brands that has flowed into China, Jacques Dro has precipitated a long-standing brand culture. While adhering to Swiss precision watchmaking technology, it has fully absorbed and learned the Chinese elegant style, and in the western simple design style , And infiltrated a strong classical artistic temperament. Today, the Watch House brings you a watch from the Majestic Beijing series of Jacques Dro, reference model: J019034201.

    As early as the 18th century, the Emperor Qianlong and the noble officials of the Qing Dynasty had collected Pierre Jacques Droe’s masterpieces of watches and clocks. As a pioneer brand of clocks and watches exported to China, Jacques Droe still displays a lot in the Palace Museum Intact automatic dolls and pocket watches.

    The diameter of this watch’s case is 39 mm, which is relatively easy to control. Even a thin person will not be overly obtrusive, and it will also show the exquisiteness of the watch.

    The mirror uses a sapphire crystal glass, anti-glare treatment, clear light transmission, if there is nothing, exquisite dial and hands at a glance.

    The succinct 18K white gold crown is round and elegant, and the top is engraved with two Jacques Dross star logos, which symbolize the identity of Jacques Drogh.

    The watch is equipped with a hand-rolled black alligator leather strap, which is exquisitely made of leather and exquisite workmanship, exuding the brand’s profound elegance.

    The case in 18K white gold is finely polished, round and elegant, creating a simple and elegant business temperament.

    The lugs are more slender in shape when viewed from the front, showing a delicate and elegant style. The unique intention of the design can be seen on the side. A rounded corner makes the watch’s arc more fit the wrist and is comfortable to wear.

    This watch is equipped with a simple pin buckle made of 18K rose gold, which is easy to wear. The top of the buckle is printed with Jacques Dro’s brand name logo, which symbolizes its brand quality.

    This watch is equipped with a second time zone and calendar display function. Except for the two hour hands, the other hands have different shapes. The five blue steel hands and the two blue steel screws on the dial are in full glory in the light.

    The silver-plated dial is decorated with exquisite Geneva wave decoration to show a delicate and exquisite gloss. The white dots on the black bezel are printed uniformly and clearly, and the entire point is embedded with a finely polished 18K white gold hemisphere.

    The small dial at 9 o’clock on the dial is displayed in the second time zone. The 24-hour scale design shows the time at a glance. The center of the milky white dial is decorated with machine-engraved patterns, which enriches the dial’s layered sense.

    The small dial at 3 o’clock is the hour display. The classic Roman numerals are clear and infiltrated with elegant classic temperament. The 12 o’clock calendar uses a rare wavy pointer with a beautiful structure. The center of the calendar is also decorated with Machine engraved pattern, while the part of the hour dial between 2:30 and 9:30 is designed to be polished and printed with the Jacques de Lode brand logo, showing a unique imbalance.

    The small second hand at 6 o’clock on the dial uses a simple bar-shaped hand, and is decorated with a round classic eccentric moon-shaped decoration at the end of the needle.

    The edge of the bottom cover of each watch is engraved with a separate number. A sapphire crystal is embedded in the center of the bottom cover to see the movement. Sun pattern.

    This watch is equipped with a 5M60A.4 self-winding mechanical movement with dual barrels and a power reserve of 68 hours. At the corner of two barrels, this movement is equipped with a dual barrel, which has a power reserve of 68 hours. In addition, a clover mark unique to Jacques Drott is printed on the movement’s splint, which is a very representative brand Hidden mark.

    Summary: As time goes by, the close relationship between Jacques Dro and China has not only become a memory of artistic sentiment and technological feelings in Chinese history, but also enriched the cultural accumulation of Jacques Dro. This watch has no shortage of exquisite classical elements in its clean and simple design. The simple black and white and gray tones create a classic business style. It is a watch that is low-key and elegant, and has a lot of rich connotations and tastes when you look closely The current domestic price of this watch is 242,000 yuan. (Picture / Text Watch House Xiao Sen)

    More watch details: jaquetdroz / 23889 /

  • watches

    Versatile Post-90s Watch Enthusiast

    Over the years, I have made many friends because of watches. Eating, talking to the table, and talking about the mountain are three things that cousins ​​often do. Among the cousins ​​I know, sunny days are rare after the 90s. Although born in 1993, he has a rare maturity usually in the post-90s generation. Sunny is not only assertive, but also very considerate to others. Before the two glasses of cocktails made by Sunny on the interview, Sunny made the cocktail herself. Two people, two glasses of wine, and a few watches, let’s drink and talk. So the story begins. Switzerland Travel 36mm mm Rolex Datejust, which was associated with Audemars Piguet, was bought by Sunny’s father in the early days of his business. In his father’s day, not many brands had entered the Chinese market. Although his father didn’t know much about watches, he knew Rolex was a good watch, so he bought a gold Rolex. The face of Datejust’s dial features the choice of gold because gold represents wealth and steel means quality. This Rolex is precise, durable, and trustworthy, and has accompanied Sunny Father to this day. The durable Rolex started buying watches on a sunny day, starting in 2013 after two years of work. The sunny day at that time, just after resigning, everything in the family was not smooth, and it happened to be another 20th birthday, so I wanted to go out and relax. The 36mm Rolex Golden Datejust said to leave, and reported to Switzerland on a sunny day with a group tour. The family asked if they needed to buy a watch on a sunny day. At first, he didn’t take his time to buy a watch, but during the ten hours on the plane, he began to struggle. After all, it is rare to go to Switzerland once, or just buy one. I tried on a customer who was a father and friend of the Portuguese Chronometer Chronometer, wearing a perpetual calendar of IWC. Since then, IWC has made a good first impression on sunny days. So, after arriving in Switzerland, went straight to the watch shop and won the Portuguese timekeeper. The details of the needles and disks have to say that the dial surface design of the Portuguese meter is very elegant. Although the movement is derived from ETA7750, it has been modified, and the layout of the entire surface is very different from the standard ETA7750. The three-dimensional Arabic numerals, combined with the willow needles, add a touch of refinement to the watch. The current domestic price of this watch is 56,000 yuan. The Audemars Piguet Jules Audemars watch, the dial is polished with radial pattern and bought together with Portuguese meter, is an Audemars Piguet. It is also from this watch that, on sunny days, appreciate Audemars Piguet, study Audemars Piguet, obsessed with Audemars Piguet, and later become an uncompromising Audemars Piguet. Fate is sometimes difficult to tell. Sunny and Audemars Piguet really have a fate. Saying that the bus was sunny that day, traveling in Switzerland. Occasionally saw a travel magazine in the car. Bored, I flipped around, just to see that there is a ranking similar to the domestic ‘top ten watches’. Among the AP words on the crown, Patek Philippe ranked first. Followed closely by Audemars Piguet. After a little understanding, Sunny has a kind of love for the Audemars Piguet brand. Because in the Audemars Piguet brand, Sunny seems to have found his family’s shadow. Audemars Piguet is a family-owned, independent brand that has been in existence for 141 years and has been living in Brassus, Switzerland, in the Jura Valley. This is very similar to the sunny family background. The independent brand Audemars Piguet is run by the family. Since its establishment in 141, Sunny is a native of Shanghai. His family can be traced back to the Qing Dynasty. Ever since Empress Dowager Cixi, Sunny’s grandparents have begun to live in temples in Shanghai and have never moved elsewhere. Therefore, Sunny feels that her family and Audemars Piguet seem to have reached a tacit understanding. In addition, Audemars Piguet has exquisite workmanship and great care in details, which is difficult for many brands to match. These are also the important reasons why Sunny loves Audemars Piguet. The golden oscillating weight with the Audemars Piguet emblem engraved on it, I also like to bring a good impression of Audemars Piguet, and chose Audemars Piguet Jules Audemars on a sunny day. This watch is elegant in shape and side-mounted, and uses the classic 3120 automatic winding movement, which is extremely polished. Sunny said that because Jules Audemars is not Audemars Piguet’s best-selling model, the output may not be too much. The current domestic price of this watch is 168,000 yuan. After Jules Audemars and the shirt fit very closely, after buying the IWC and Audemars Piguet Jules Audemars, they fell in love with the watch on a sunny day and began to study and study. The octagon, I love you at first sight when I saw the octagonal Audemars Piguet in the store on a sunny day. But at that time, he was not obsessed with watches. As time passed, he gradually forgot about them. After the Royal Oak Offshore Chronograph fell in love with the watch on a sunny day, I often went to see the watch when everything was fine. As his understanding of Audemars Piguet deepened, his love for the brand grew. In a chance coincidence, the sunny day saw the octagon again—the Royal Oak offshore 26470 with stainless steel case. This evokes his fond memories and also deeply hits the ‘poison’ of this watch. The unforgettable ‘octagonal’ Audemars Piguet octagonal watch, first started in 1972. At that time, the field of fine watchmaking was ‘occupied’ by round precious metal watches. With great creativity and extraordinary design skills, the talent of the table altar, Jero Zunda, brought stainless steel, octagonal royal oak trees to the world, and brought unprecedented shock to the uniform table altar. The Royal Oak offshore type, which is also octagonal, is a series derived from the Royal Oak. The 26470 case and crown were polished in March of this year, and the sunny day finally ‘detoxified’ smoothly, and won 26470 of this stainless steel case. Sunny did not choose the precious metal model because he felt that Audemars Piguet’s steel watch was more flavorful and could truly reflect the value of the watch. Before buying this watch, Sunny also considered models such as Audemars Piguet 26400. In his opinion, 26400 is everything, it is perfect, but unfortunately the oscillating weight is gray-plated, and it does not make people look amazing. The biggest feeling of getting started is domineering. The 26470 uses a gold rotor, which is also engraved with Audemars Piguet’s family crest, blending noble materials and exquisite craftsmanship, which makes sunny days love it. This is also the watch most often worn on sunny days. At Sunny House, I tried on this 26470 and the biggest feeling was domineering. The tough appearance, black dial, delicate polishing, reveals unparalleled temptation. If the charming ‘Oak’ is to say the classic of Audemars Piguet, everyone will agree that it is a Royal Oak. This ‘oak tree’ vertical and horizontal watch altar is more than 40 years old, it is one of the few legends. The Royal Oak 15400’s dial pattern comes from the engraving machine. It likes Audemars Piguet. It has always wanted a full-steel watch with a steel shell and steel belt. This seems to be no more suitable than the Royal Oak 15400. So, of course I have to win. On a sunny day, the biggest difference between Royal Oak and offshore is the dial. The offshore dial has a check pattern printed on it for a slightly three-dimensional impression, giving it a youthful and sporty atmosphere. The dial of the Royal Oak is engraved to enhance the three-dimensional sense and layering of the check. The tough, classic Royal Oak also appreciates the polishing of the Royal Oak case and bracelet on sunny days. The entire bracelet is superbly polished. It’s not like some brands, it just tastes like a dragonfly. Sunny felt that it was not those brands that couldn’t do it, but because the output was too large, it was difficult to balance the craftsmanship. Royal Oak’s bracelet details Audemars Piguet has polished the place to be polished regardless of labor costs. From drawing to chamfering, Royal Oak is meticulous, which is not something every brand can do. Therefore, sunny days have a soft spot for Royal Oak. Take a look at the feeling of getting started. Sunny has a dream of buying a watch in his mind, which is to buy all the major series of Audemars Piguet, and buy one for each series. The millennial series is a watch that Sunny wants to buy for his future wife. As for the watch that Sunny wants to buy recently, it is a 15202 replica of the original 1972 Royal Oak. Sunny Day is also looking forward to the 50th anniversary of the Royal Oak series six years later. He said that as long as it is not too difficult to start, he will definitely start. The master of poker The amazing thing about bartenders is that Sunny is not only a watch enthusiast, but also researches on poker and cocktails. In the earliest days, he learned magic in sunny weather. Because magic used poker, it slowly developed into interest. Sunny revealed a poker skill on the spot. Before playing with watches, Sunny played poker for several years. He started playing poker in 2008. This hobby persisted for eight years. The cost of collecting poker on a sunny day adds up to almost an expensive watch. For poker, sunny days are very enlightening. He believes that playing poker, just like watchmaking, also requires years of boring practice. Only in this way can it be handy. Talking about it, Sunny performed me a poker trick, which opened my eyes, and I felt that it should be a magician to interview today. Making cocktails is also a good thing for sunny days. On sunny days, I like to taste some wines. If I drink too much, I like to try. Through self-study and communication with the bartender, he gradually mastered the skill of preparing cocktails. These cocktails look terrific. When they are at home, they often show their hands on sunny days. Especially at night, they often use cocktails because it is not easy to fall asleep while drinking tea. Among sunny hobbies, I find it most practical to make cocktails. Because when we talk, cocktails are both thirsty and delicious. It seems a little mysterious and full of fragrance. Sunny cocktails are quite rare. His favorite cocktail is Margaret, known as the cocktail queen. In addition, Mojito, Martini, Tequila Sunrise, etc. are also favorite wines on sunny days. I don’t know what wine is, but I know that they have a common name called good drink. In sunny eyes, cocktails and watches have something in common. A good cocktail, like a delicate watch, pays special attention to materials and details. He used Long Island Ice Tea as an example. Usually small bars add cola to cocktails, but good bars use black rum and soda, and absolutely don’t use cola. Only in this way can the unique taste be revealed. Take a group photo for the three hobbies and emphasize the sentence again and again: details determine success or failure. Whether one thing is done well or not depends entirely on the details. In his opinion, this is true of watches, as are cocktails.

  • watches

    The Most Dazzling Luxury Collection Jewelry Watch (3)

    The most dazzling luxury mankind has always wanted to pursue eternity, and also strives to constantly break the rules and surpass its predecessors. ‘Innovation’ is the most precious DNA. Women’s watches give Swiss watchmakers an opportunity to let their imagination trust. When they sublime watchmaking to the perfect combination of perfect performance and perfect looking, at first glance, you can hardly realize that this is a watch, yes, they are simply top-level “jewels” that swim in time .
    1. Collection of Boucheron MEC Feather sapphire mechanical watch from Poetry Collection. The MEC Feather sapphire mechanical watch perfectly combines your multiple needs, giving the watch a sparkling design appearance and artistic atmosphere, creating a female wrist style. It’s as beautiful as a dream. Precious sapphires decorate the luxuriously shaped wings, and 117 precious gems make two wings as masterpieces as art. With it, presumably you don’t even have to worry about what ring to wear on the party. A gentle turn of your hands has earned the envy of the world.

    2. Time Fun Cartier d’ Art Santos 100 LM fish-shaped decorative enamel watch The beloved Cartier d’ Art series enamel watch has finally launched an amazing new product. Limited edition of 40 pieces of fish-shaped enamel watch with 18K yellow gold pavé diamonds, enamel dial and blue-violet alligator strap, enjoy Cartier 049 automatic mechanical movement. . Fantastic colors and ingenious depictions make Cartier’s new enamel watch an unparalleled art treasure.

    3. Style garden Van Cleef amp; Arpels Jardin romantique Anglais British romantic style watch A gorgeous ‘Looking for Love and Dream’ brings us a wonderful garden. Van Cleef amp; Arpels not only created gorgeous fine jewelry inspired by this dream, but also inspired by the garden to design four beautiful dials. Among them, the bright English enamel and the mother-of-pearl are used to build a beautiful English garden. The Poetic complication 365-day turntable mechanical craft inlaid watch movement and white crocodile belt all show the owner’s elegant taste and English rigor in details. Limited edition of 100 pieces.

  • watches

    Extreme! To Light! Swatch Fun Material Fusion To Create Ultra-light Stylish Metal Fan! 2015 Swatch Metal X Light Series Makes Its Debut

    When it comes to how to play with creativity on your wrist, to create dynamic and vitality, SWATCH is absolutely not to let it go! This time, with a keen sense of the future fashion trend, we have applied our creativity to the material fusion of the watch to create a metal charm full of super light fun and fashionable sports style …
    2015 Swatch Metal X Light Series New Product Launch Venue Appearance

       Beijing’s shock hit in April, a mysterious big man appeared in the 751D • PARK (Beijing Fashion Design Plaza), the world’s most famous fashion watch brand SWATCH Swatch metal series latest and lightest watch-Metal X Light Series The press conference helped the platform. The scene of the event is mysterious, and the charm of science fiction is permeated. The metal X everywhere can make people wonder. Who is he?
    Mr. X Qing, the first spokesperson of Swatch brand

       Swatch introduces X Light, which is fashionable and dynamic. It is the first spokesperson of the SWATCH brand, and it also represents SWATCH’s heavy strike but it is the lightest metal series: Metal X Light Series! —— In the host’s passionate opening, the mysterious spokesperson made his grand debut, with flexible, light-sliding dance moves and smooth body lines. His glamorous red carpet appearance instantly attracted countless flashes, and the guests shouted at the scene. What’s amazing is that he turned out to be a robot or a fashionable sportsman! In the enthusiasm and curiosity of the audience, Susan Chen, President of the Swatch Group China, Ms. Chen Suzhen and X Qing started a fun conversation and introduced the dynamic mechanical man and Swatch. Cooperative spark between Metal X Light Series.
    Ms. Chen Suzhen, President of Swatch Group China, and Mr. X Qing jointly press the X shape on the big screen

    Cool materials, fashionable integration, the future trend is all the rage
       The name of the spokesperson ‘X Light’ is inspired by SWATCH’s latest product: the metal X Light series. X light, called XLITE in English, means ultra-light, which also describes the characteristics of SWATCH’s latest metal series watches, light! This is a design that SWATCH is at the forefront of technological fashion. Through bold material mix and match, metallic luster and vibrant colors alternately interpret the dynamics and fashion of metal watches. However, the amazing lightness of the watch itself makes you In all occasions, it can be as light as X, with a distinctive style, but without losing its lightness and vitality!
    Human screen interactive performance with sci-fi charm

       X not only represents super light, but also represents the trend of the future-cool materials and fashion integration! The bold fusion of metallic lustrous aluminum and brightly colored plastic finally created twelve Swatch Metal X Light Series watches with ultra-light futurism. This ultra-light and interesting fusion style is believed to be popular in the future. It has reshaped the dynamic charm of metal watches in an unprecedented way, blended in modern and fashionable sports style, and created a wrist for people with a personality like X light. Weapon, easily meet all kinds of adventures and challenges in life!
    Creative watch display area

    Atmospheric style, super light and fun, fashionable metal fan
       While the guests were gazing at this futuristic bi-material watch, the campaign also showed the advertising campaign and behind-the-scenes productions of this mechanical man for the Swatch Metal X Light Series. Only then realized that the layout of the conference venue was actually a shooting scene that restored the real advertising blockbuster. When referring to this exciting advertising idea and the use of robots as brand ambassadors, Susan shared, ‘The Metal X Light Series is another new member of the SWATCH metal family. In addition to the material of the watch itself, We have made bold creative ideas. In terms of advertising creativity, we always hope to show our product characteristics and brand image in a more FUN and avant-garde way. In the past, we have seen a lot of men’s charms of international big-name celebrity endorsement traditional watches. And these metal watches have gradually become a symbol of charming mature men. The Swatch Metal X Light Series has the same characteristics as those watches, full of metallic luster and attractiveness, but we have made innovations through materials. Metal wristwatches play a lighter charm and dynamic vitality. In the process of creative thinking, we would like to say, who can be more suitable to interpret this fashionable metal model than a robot that has an atmospheric style but is cool enough? Yes, that’s him! As the spokesperson for the Swatch Metal X Light series, X Light is a flexible robot and also A stylish, sporty sportsman, or a Superstar! Interestingly, in our creative shooting of advertising campaigns, we also asked X to lightly display the classic SHOW pose of a traditional star endorsement watch, and as an interesting Copy and pay tribute! ‘
    Twelve Swatch Metal X Light Series watches hanging in the watch display area

       The press conference culminated in interesting interviews, and the more exciting moment was when Susan and X Qing jointly pressed the X shape displayed on the big screen on the stage, twelve vibrant colors and impactful dual materials The watch leaped in front of the eyes, and the hipsters under the stage burst into a wave of excitement! Then, a human-screen interactive performance that blended the sci-fi charm was an extremely impactful Swatch Metal X Light Series watch full of ultra-light characteristics, vibrant colors and distinctive personality. The mechanical dance steps also ignited the passion of the audience!
    Live Swatch Metal X Light Series Advertising Campaign and Behind the Scenes

       At the end of the show, many insatiable guests and fans were eager to move to the X-light VIP lounge, which has already turned into a small studio and provided live styling services for fans to experience and mechanical celebrities. X Lights up the feeling of making blockbusters! The watch display area also attracted countless figures with its creative presentation-twelve Swatch Metal X light series watches are hung on the cool metal plate. The pure and simple shape and flawless line design Blending unlimited vitality and brilliance, the super high value is exciting. The same crowded interactive game area uses high-speed photography special effects to capture people’s jumping moments, dynamic and light, 360 ° C full display of your ultralight fun and full of vitality!
    The guests and Mr. X Qing took a group photo

       Want atmospheric style without losing motion and vitality? Swatch plays with material fusion to create ultra light and fun stylish metal watches for you! Unprecedented fusion style, infuse unlimited energy into your wrist, let’s dance, run, ride, climb!