On August 31, 2014, TAG Heuer officially timed the press conference for Formula E, the world’s first electric formula championship, held in Jianyijing Garden, Beijing. On the evening of the event, we experienced a variety of TAG Heuer chronograph watches, and got close contact with the world’s first electric formula car. We also witnessed the perfect combination of TAG Heuer and formula cars.
Even though it was pouring rain on the evening of the event, it still couldn’t stop everyone’s enthusiasm for TAG Heuer and electric formula racing. Media friends came to the scene early and waited for the miracle from heaven … Sure enough, everyone expected that the heavy rain stopped before the opening Already. During the staff prepared wine and food for media friends, everyone was enjoying the rainy night romance.
TAG Heuer has worked closely with Formula Racing for many years. This event has set up an exhibition area for chronograph watches. Here we can truly appreciate the perfect fusion of TAG Heuer and racing, and also feel the innovative spirit of TAG Heuer.
The event started a bit later than expected, and the host’s appearance officially kicked off the event. Subsequently, Xue Hongxia, Brand Director of TAG Heuer China, Alejandro Agag, CEO of Formula E Holdings, and Vice Chairman and Secretary of China Automobile Federation Chang Wanping and Liu Yu, President of Formula E China Team, unveiled the front page of this event. Ms. Hongxia and Mr. Alejandro Agag gave a wonderful speech, conveyed to us the design concept of the electric formula car, the inextricable bond between TAG Heuer and the electric formula car, and advocated environmental protection actions. The press conference also announced the participation of two Chinese drivers: Nelson Piquet Jr. and TAG Heuer Ho-Pin Tung, a Chinese friend of the TAG Heuer brand, who will represent the Chinese team. Played in the world’s first electric formula Beijing race.
At the end of the event, Hong Kong creative singer Deng Ziqi made his debut. After bringing two songs to everyone, he chatted with the host about racing and Tiger Heuer, and presented prizes to the live racing game champion. Waving light sticks, fan screams, crowds dancing to music … her presence also brought the event to a climax.
Finally, let’s take a closer look at the true power of electric formula racing and feel the charm of speed and passion:
Summary: The first selection of the world’s first Formula E World Championship was held in Beijing, China, and will be held on September 13, 2014 in the Beijing Olympic Center. At that time, the electric formula car that uses electricity as its driving energy will debut for the first time, and interested friends may wish to go and watch the race.