Recently, Rolex and Nico Rosberg reached a cooperation agreement, the latter officially became the brand image ambassador, and joined including F1 driver Sir Jackie Stewart and tennis superstar Roger Federer Including the brand family.
In December 2016, Nico Rosberg retired from F1. Although he has withdrawn from the paddock, his career has continued to rise. In addition to serving as Rolex ambassador, Nico Rosberg also has personal endorsement agreements with fashion brands Hugo Boss, toy car brand Hot Wheels, Sky Sports, Deutsche Bahn and German commercial TV network RTL CAA Sports Brokerage Agency.
Roman Di Somma, agent of CAA Sports Agency, said: ‘Rolex is one of the most iconic brands in the world, and Nico Rosberg is a loyal fan of brand timepieces and heritage. Ko Rosberg establishes a three-year partnership. ‘