Swiss watch brand Longines and Meydan Group announced the continuation of their long-term partnership. To this end, Longines will continue to be the official timekeeper for all equestrian events hosted by the Maidan Group. In addition, Longines has also been named the title partner of the Longines Dubai Sheema Classic, the largest event in Dubai that will be held during the world famous ‘Dubai World Cup’.
When talking about the partnership between Longines and Maidan Group, Juan-Carlos Capelli, Vice President and International Marketing Director of Longines, said: ‘We are grateful for the trust of our partners and we are deeply committed to continuing the official timing of the Maidan Equestrian Events. I am honored. This cooperation has given us the opportunity to participate in many exciting events, such as Longines sponsoring Dubai Chieftain Mohammed Al Maktoum Endurance Race, Dubai World Cup Carnival, Dubai World Cup, Dubai’s largest grass race ‘Longines Dubai Sima Classic’ And the Dubai Field Obstacle Championships. All these events make the brand more visible at home and abroad. ‘
Regarding the long-term relationship established between the two institutions, Saeed H Al Tayer, Chairman of Maidan Group, said: ‘It is a pride for Maidan Group to continue the partnership with Longines. The recent renewal agreement will Witness the long-term partnership between Maidan and Longines. Our venue holds 20 high-level events every season and is also the home of the Dubai World Cup. We know the importance of horse racing in the culture of the UAE. Therefore, we are very happy to work with With Longines, the brand has the same passion for the sports we love. ‘
While announcing the renewal of its contract with Maidan, Longines also announced its re-sponsorship of the world famous event in the Dubai Endurance Season-the ‘Hisness of Dubai Chieftain Mohammed Al Maktoum Endurance Cup’ ). As the main partner and designated watch of Longines, Longines will present an elegant Longines watch to the champion as an award.
This international equestrian event has attracted some of the world’s top endurance riders to compete for the crown of the 160km race. Participants started at the Dubai International Endurance City racecourse early on Saturday morning. The course consisted of five stages that were gradually reduced.
On the day of the race, the audience had the opportunity to appreciate the race-specific watch, a women’s watch from the Longines Equestrian collection, inspired by the rectangular buckle on the Francis-Montagnes stable, the only Swiss foal breed. modeling. This stainless steel watch has a silver checkered dial with diamond hour markers. The Longines Equestrian models, from the shape to the material, are taken from the elements that symbolize the world of horse fans, and are the true praise of the rider and his foal.