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From Screen Light To Reality: Tag Heuer’s New Monaco (Monaco Series) Limited Edition Watch Presented In Le Mans, France

[June 15, 2019, Le Mans, France] In the legendary town of Le Mans, France, the beautiful sound of racing engines echoes for a long time. Here, Tag Heuer shocked the release of the latest Monaco series limited edition watches, attracting many watch enthusiasts to help. In the movie ‘The Speed’ released in 1971, the famous actor Steve McQueen wore the iconic Monaco watch, making this watch series a classic in the watch industry. This film has been shot in Le Mans, so it has become the ideal city for the release of the latest Monaco limited edition watch. To pay tribute to the silver screen debut of the Monaco series of watches, Tag Heuer held a special screening of ‘Hurricane’ in Le Mans. Many guests gathered, including Chad McQueen, son of Steve McQueen.

TAG Heuer launches Monaco limited edition watch event

  The Monaco series watches have subverted the traditional watchmaking aesthetics in every aspect, and their design and technology have reached a level that was difficult to reach in the past. The original Tag Heuer Monaco model was not only the first watch in history to have a square waterproof case, but also a rare automatic chronograph movement at the time.

 TAG Heuer launches Monaco limited edition watch event

TAG Heuer launches Monaco limited edition watch event

TAG Heuer launches Monaco limited edition watch event

TAG Heuer launches Monaco limited edition watch event

 TAG Heuer launches Monaco limited edition watch event

  In order to commemorate the 50th anniversary of the birth of the Monaco series of watches, Tag Heuer will launch five limited edition watches of the Monaco series this year. These ingenious masterpieces draw inspiration from different styles from 1969 to the present, to pay tribute to this unique avant-garde fashion avant-garde masterpiece. These five limited edition watches, which will be unveiled in 2019, are specially created for watch collectors, fully interpreting the extraordinary charm of the classic style of Monaco series and the pioneering watchmaking skills that TAG Heuer has always adhered to.

TAG Heuer launches Monaco limited edition watch event

TAG Heuer launches Monaco limited edition watch event

TAG Heuer launches Monaco limited edition watch event

 TAG Heuer launches Monaco limited edition watch event

  In May, the first limited-edition watch from the Monaco Collection was unveiled at the Monaco Grand Prix. Its design is inspired by the fashion trends of the first decade (1969-1979) in the history of Monaco series. Today, Tag Heuer is proud to announce the second edition of its Monaco collection in Le Mans, France, to pay tribute to the splendor of the era from 1979 to 1989.

 TAG Heuer launches Monaco limited edition watch event

The racing passion of the 80s
 Following the advent of the first Monaco limited edition watch, the second limited edition watch glorified. This new product uses a red dial, which shows the avant-garde bold style and passionate charm, echoing the pioneering design concept and hot racing passion. The hole in the black calfskin strap is decorated with red lining, which accurately captures the charming charm and style displayed in the second decade of the development history of the Monaco series. The iconic square stainless steel case has a red dial with sunburst, and two rhodium-plated chronograph dials feature curved edges. In addition, the black and white embellishment on the dial is particularly striking and complements the hour and minute hands with black tip. Both hands and hour markers are coated with SuperLuminova®, which significantly improves legibility.

Tag Heuer Monaco Series

  The new work reproduces the original classic design-the button is located on the right side of the case and the crown is located on the left side of the case. This subversive design has given Monaco a unique charm for half a century.

Tag Heuer Monaco Series 1979–1989 Limited Edition

  This 1980s-style watch is engraved with the ‘Monaco Heuer’ logo on the caseback and the words ‘1979-1989 Special Edition’ and ‘One of 169’ (one of 169). Inspired by the original model, the case back is made of stainless steel and is finished with vertical and round frosting. Inside the case is the famous Calibre 11 movement, which is based on the self-winding chronograph movement first shown on the original Monaco series in 1969 and has been modernized and upgraded. The new production is limited to 169 pieces.

Tag Heuer Monaco Series 1979–1989 Limited Edition

Looking back on 50 years of TAG Heuer Monaco watches and Calibre 11
  On March 3, 1969, when TAG Heuer (Heuer has always used the founder’s last name Heuer as the brand name, and later changed to TAG Heuer) Monaco watch was launched at a press conference held in New York and Geneva simultaneously, the media and Watch enthusiasts are amazed. This novel and avant-garde masterpiece is highly recognizable by the industry’s rare square waterproof case and bold and iconic design.
  These are also wonderful notes on the advanced technology that the Swiss avant-garde watchmaker represented at the time. Calibre 11 developed and sold by TAG Heuer was a rare automatic chronograph movement in the world at that time.
  TAG Heuer’s then CEO, Jack Heuer, argued that groundbreaking innovation should be paired with eye-catching design. The Monaco series does just that.
  In 1971, Steve McQueen wore a Monaco watch in the movie ‘The Speed’, making this timepiece shine on the screen.

Tag Heuer and Speeding

TAG Heuer Monaco Series Calibre 11 Watch in Speeding

  Is it an accident or an inevitable fate? Jack Heuer once again emphasized that the introduction of the first self-winding chronograph movement ‘Chronomatic’ in the history of watchmaking in 1969 was not accidental, it was the ingenuity to fill the market gap. ‘However, if the Monaco series created a precedent in the watchmaking industry, its success is almost entirely luck. The fate’s script begins here: TAG Heuer sends the stopwatch and chronograph to the setting of Speeding. Tiff McQueen chose one of the six Monaco models of the same shape at the time (in view of the flat sales of the timepiece at the time), which had the same appearance. Timepieces that are not very strong have now become a classic of Tag Heuer. Mr. Heuer himself has said that he had never imagined that this watch would achieve such a brilliant result and become the most sought-after model today. On the wrist After the watch was delivered, he had personally visited the shooting site of ‘The Speed’, but unfortunately, Steve McQueen was not at the scene that day. From start to finish, they never even met!
The paradoxical superstar
  Over the past two decades, the Monaco collection has been very closely related to the field of haute horlogerie. For example, the series has introduced different models with new complications, designs and materials. In the course of evolution, the Monaco series upholds the spirit of innovation, making it famous and sought after. The new book, Paradoxical Superstar, tells the entire story of this masterpiece, including excerpts from the archives as well as design and sketches of the movement. British journalist Nicholas Foulkes, watch expert Gisbert Brunner, and American writer Michael Clerizo have all participated in writing, documenting the heritage and innovation of the Monaco series . H. S. H. Prince Albert II of Monaco prefaces the book, affirming the close connection between the Monaco series and its city of the same name.

  Technical details: Tag Heuer Monaco Series 1979-1989 Limited Edition
  Model: CAW211W.FC6467
  Movement
  Tag Heuer Calibre 11 automatic movement, diameter 30 mm, 59 gems, vibration frequency 28,800 (4 Hz) per hour, 40-hour power reserve
  Features
  Chronograph with seconds and minutes timer; date, hour, minute and small seconds at 3 o’clock
  Case
  39 mm diameter, stainless steel case, stainless steel fixed bezel, sapphire crystal, polished stainless steel crown at 9 o’clock, buttons at 2 and 4 o’clock, water resistance to 100 meters (10 bar ), Stainless steel case back with ‘1979-1989 Special Edition’ and ‘One of 169’ engraved
  Dial
  Red dial with sunburst, fine-brushed rhodium-plated chronograph dial, polished faceted indexes, hands and indexes with black and white accents
  Strap
  Black calfskin strap with polished stainless steel folding clasp
  Limited to 169 pieces
  Unique packaging
  Just like the watch itself, the case also draws inspiration from the original watch. Each special edition comes with a box that matches the watch and its age. The 1980s-style watch comes in a dark blue hardcover case with Heuer logos and black and white plaids. The watch rests on a grey pillow and the case has a red interior in the same colour as the dial.