Can the traffic really carry the goods? The answer is certainly beyond doubt. We are in the era of traffic, and traffic can bring heat, attention, and tangible benefits. In the era of popular search and popular media, traffic stars have become hot targets of major brands. No, at the just-presented Basel International Watch Exhibition, Zhu Yilong’s appearance once again confirmed for us that traffic can really bring goods, not only can bring goods, but also enhance the commercial value of the stars themselves.
Zhu Yilong at Chopard
Maybe some people still don’t know who Zhu Yilong is. Indeed, his speed is fast and the popularity is really unimaginable.
Zhu Yilong Weibo content
Before setting off for Basel, Zhu Yilong said on his Weibo that he “wake up and let him wake up naturally”, the repost volume of this Weibo reached 1 million +. At the event site of Chopard, Zhu Yilong’s live topic appeared on Weibo. This can be said that the promotion effect for the brand has exceeded expectations.
The reason is that the younger generation has become the main force of the star chasing family. Not only that, with the improvement of living standards, the younger groups have gradually been able to consume for the sake of star chasing. But I have to say that now the idol star ‘as much as a cow hair’ is sprouting like a bamboo shoot. It is precisely because of market demand.
Zhu Yilong wears Chopard L.UC XPS Twist QF watch
Zhu Yilong can be regarded as one of these traffic stars. First, the ‘Soul of the Soul’ ignited a fire, but because the ‘Soul of the Soul’ is just a web drama, speaking it is not considered a heavy work. But also after ‘Zhenhun’, Zhu Yilong was recognized by more people and had more performance opportunities. Acting in the noon sunshine production, Feng Shaofeng and Zhao Liying co-starred ‘Let’s know if it should be green fat red and thin’, which made him known to the wider group because of the role of ‘Little Father’. After that, we also saw him this spring evening.
Zhu Yilong fans buy Chopard watches
And he has become a pioneer in the flow of momentum, Weibo star power rankings, super hot words … As long as there is Zhu Yilong, it will definitely bring heat and topicality. As long as it can bring heat and topicality, it is good for brands. So originally there was no title of Zhu Yilong in Chopard. After attending the Basel event, the brand was announced as the brand ambassador of Chopard.
Wang Yuan wears Chopard L.U.C series watch
Chopard will seize the hot spots in the Chinese market and understand Chinese consumer psychology. In addition to Zhu Yilong, there is also a controversial ambassador Wang Yuan. Although Wang Yuan’s temperament is consistent with the Chopard brand itself, from the perspective of age and works, we speak of facts and reason. His current identity is only a student. Take Rolex and Richard Mille’s brand ambassadors, close friends, and endorsers, for example, they generally choose stars who already have a voice in the industry and can at least ‘conquer the public.’
Looking back at Chopard itself, the brand originated in the 19th century and the history of watchmaking can be said to be very long. And in the early days, the brand was once one of the official watch suppliers of Swiss Railways. Chopard, such a brand that has history and history and craftsmanship, why is it finally convinced by Chinese traffic stars?
After World War II in the last century, the watch industry was severely hit
After World War II, the wind of change swept through family businesses. In 1937, the then brand manager Paul Louis made a very visionary decision to move Chopard to Geneva, Switzerland. This is the internationally renowned horology capital, bringing together almost all horological manufacturers. Moving there will, to a certain extent, bring the brand closer to its international customer base.
This year’s star business value index Zhu Yilong has always been in the top position
Inviting a celebrity with a topical topic, with his own traffic and popularity, people can’t help but pay attention to his every move. For brands, spending a dollar to get the most publicity and even bring the goods is the best. But failures happen from time to time, such as Wu Xiubo, Zhai Tianlin … Just like the quality of a watch, only those that can stand the test of time and scrutiny can last forever.
Zhu Yilong at Chopard
For celebrities, endorsements and becoming brand ambassadors can certainly bring benefits. Title blessing and further increase influence is also a good way. But in addition to considering commercial value, in the end people discussed that this person still fell on the work. The key is whether we can continue to launch quality works worthy of deliberation.
However, I personally think that the traffic era will not pass too quickly, and whether a traffic star can fade traffic can still retain his value as a whole. Chopin’s choice of Zhu Yilong must have valued the enthusiasm he brought, no doubt. In addition, is it possible for Zhu Yilong to have the ability or works that can stand the test? The answer is up to us.