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    Tag Heuer Opens Flagship Store On Champs-elysées In Paris

    In pursuit of the development of the global retail industry, TAG Heuer announced that the first flagship store in Paris will officially open on the first Sunday of December. The flagship store is located at 104 Champs Elysees, adjacent to many well-known brands. This world’s most famous street has 300,000 visitors every day.

       The interior design of the flagship store is simple and modern. It consists of marble and architectural glass to create a surreal art space, creating a wider visual effect for the store.

       In a 120-square-meter storefront, it has all the product lines of TAG Heuer, from watches to lifestyle accessories, including glasses and communication tools. There is also a special collection of high-end watches. For more brand news, stay tuned for Watch House. (House of watches / text Ruan Ruan)

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    Longines Continues Its Partnership With The Maidan Group And Sponsors The 2017 Dubai Chieftain Mohammed Al Maktoum Endurance Race

    Swiss watch brand Longines and Meydan Group announced the continuation of their long-term partnership. To this end, Longines will continue to be the official timekeeper for all equestrian events hosted by the Maidan Group. In addition, Longines has also been named the title partner of the Longines Dubai Sheema Classic, the largest event in Dubai that will be held during the world famous ‘Dubai World Cup’.

       When talking about the partnership between Longines and Maidan Group, Juan-Carlos Capelli, Vice President and International Marketing Director of Longines, said: ‘We are grateful for the trust of our partners and we are deeply committed to continuing the official timing of the Maidan Equestrian Events. I am honored. This cooperation has given us the opportunity to participate in many exciting events, such as Longines sponsoring Dubai Chieftain Mohammed Al Maktoum Endurance Race, Dubai World Cup Carnival, Dubai World Cup, Dubai’s largest grass race ‘Longines Dubai Sima Classic’ And the Dubai Field Obstacle Championships. All these events make the brand more visible at home and abroad. ‘
       Regarding the long-term relationship established between the two institutions, Saeed H Al Tayer, Chairman of Maidan Group, said: ‘It is a pride for Maidan Group to continue the partnership with Longines. The recent renewal agreement will Witness the long-term partnership between Maidan and Longines. Our venue holds 20 high-level events every season and is also the home of the Dubai World Cup. We know the importance of horse racing in the culture of the UAE. Therefore, we are very happy to work with With Longines, the brand has the same passion for the sports we love. ‘

       While announcing the renewal of its contract with Maidan, Longines also announced its re-sponsorship of the world famous event in the Dubai Endurance Season-the ‘Hisness of Dubai Chieftain Mohammed Al Maktoum Endurance Cup’ ). As the main partner and designated watch of Longines, Longines will present an elegant Longines watch to the champion as an award.
       This international equestrian event has attracted some of the world’s top endurance riders to compete for the crown of the 160km race. Participants started at the Dubai International Endurance City racecourse early on Saturday morning. The course consisted of five stages that were gradually reduced.
       On the day of the race, the audience had the opportunity to appreciate the race-specific watch, a women’s watch from the Longines Equestrian collection, inspired by the rectangular buckle on the Francis-Montagnes stable, the only Swiss foal breed. modeling. This stainless steel watch has a silver checkered dial with diamond hour markers. The Longines Equestrian models, from the shape to the material, are taken from the elements that symbolize the world of horse fans, and are the true praise of the rider and his foal.

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    Chopard L.U.C Xp Skeletec Watch

    L.U.C XP Skeletec L.U.C 96.17-S automatic movement / 65-hour power reserve / 18K rose gold / diameter 39.50mm / central hour and minute
    L.U.C XP Skeletec watch is of great significance to Chopard, it is equipped with the first hollow automatic movement developed by the brand L.U.C 96.17-S. The oscillating weight of this movement uses a small pearl tourbillon, which avoids occupying an entire plane of the movement, so it can help the movement maintain its thickness at only 3.3mm. The movement also uses Chopard’s patented Twin Flare, a technology that combines two coaxial barrels to provide 65 hours of power to the movement. The appearance design of the LUC 96.17-S movement is also quite innovative. The hollowed-out main splint looks like a ring of ripples on the water surface. While stably supporting the movement, it also considers the beauty and novelty of the shape The internal parts appear faintly from the gap of the splint, smart and subtle. In the choice of color, Chopard also considered carefully. Through the dial and the case back, you can see the deep black of the rhodium-plated plate and the dazzling gold of the gold-plated parts against each other. The visual effect is quite rich.

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    Longines Launches New Models To Show Elegant Attitude

    ‘If you want to show dignity, buy Omega; if you want to feel a little sports, buy Tissot; of course, if you want to change a watch every day, Swatch is cheaper; if you want to be elegant, take a look Longines! ‘Said Mr. Walter von Kanel, Longines Global CEO. With elegance as the main line, this year’s Longines is positioned by him as ‘elegant movement, elegant attitude, elegant design, elegant fashion …’
    I never knew Longines was an elegant brand, but also knew its proud sports history. Not long before Basel was launched, Lin Zhiling was just upgraded from a Longines China ambassador to a global spokesperson, which has some potential implications. After Basel, the curtain opened. Sure enough, even though Longines’s new models this year are still mostly sports watches, the elegant temperament that penetrates them still makes it unique in sports watches. With a history of more than 175 years, it is like a ladylike lady, with a steady personality, moving, elegant, and moving on. Longines’ long-standing watchmaking tradition is one of its advantages in this highly competitive industry. Just as athletes’ performance on the playing field does not just focus on the difference of one thousandth of a second or less, the performance of their attitude, spirit and state is equally important. Elegant movements add unique qualities to the sport. Similarly, Longines watchmakers have persevered in this elegant temperament in Longines watches, and performed an admirable performance in a unique way. In the economic environment that is not optimistic this year, Longines still keeps the pace of advance and dedicates surprises, which is admirable. From Art Deco’s decorative arts, to column wheel chronograph movements, to second hand setting technology, Longines can always be excellent for quality, rich and elegant connotation, and is always suitable for those who like to accept new things, have confidence, have Vigorous person. The ‘elegance’ of Longines is not only a declaration, but also an attitude.
    Admiral series
    Advocating adventurous spirit
    Grey ceramic bezel, stainless steel case, dynamic and elegant, built-in automatic movement, black dial under the sapphire crystal, and the distinctive Arabic numeral ’12’ on the dial, which stands out from the Longines sports series Design features. The big red 24-hour hands, in sharp contrast to the dial, quickly attract attention. The black ceramic strips in the middle of the bracelet echo the ceramic bezel. Here, time seems to be transformed into another form of existence, which is evidenced by the two-hour time display.
    柱 Column wheel chronograph stopwatch
    Tribute to timing tradition
    Longines launched the 20H 20-minute chronograph stopwatch as early as 1878. This watch has a built-in column wheel design (covered by a washer) that controls the precision chronograph stopwatch function. Designed and created a new watch-column wheel chronograph stopwatch, to pay tribute to the various chronograph mechanisms that have emerged from the brand’s long and glorious history. The built-in new L688.2 movement is specially developed by ETA for Longines. It uses a column wheel design and drives a mechanical device to measure time. The classic and elegant nostalgic lines make people trace back to its immortal success in the 20th century; the silver surface with gold-plated moments and toffee hands shows the time at a glance. Wims Seconds Setting Watch
    Continuation of pioneering navigation
    I started very early, and Longines accompanied him during the great adventures of the flying pioneers. Captain Philip van Horn Weems has collaborated with Longines to make the watch synchronize with the wireless telecommunication second hand without adjusting the hands by turning the bezel or the central surface, and the peripheral minute scale. Today, Longines commemorates the past The warriors fighting side by side have launched a new version of this watch in rose gold that works with precision navigation instruments. The masculine shape design, with an energy reserve of 46 hours, combines elegance and functionality. The cover back is engraved with a pattern, and the exquisite and delicate movement is exposed under the protection of a sapphire crystal. The creamy silver central dial synchronizes with the wireless telecommunication second hand. The brown crocodile belt is lined with a ‘Charleston’ buckle and a spare extension strap. Elegant series
    Revive elegant charm
    20The 1920s and 1930s were the era of the artistic revolution, and also the era of the female revolution. Dare to innovate, relax, and avant-garde style. It is a unique art treasure inherited from the 1930s to the present. This year’s elegant series, Les Elégantes, brings to life the once-forgotten aesthetics of the 1930s, and redesigns the elegant and charming Art Deco creative art with modern elements. In the oval, rectangular and almond 18K white gold case, Under the package, the silver surface is lined with beautiful Roman numerals and blue hands, plus the minute track matching, inadvertently exudes an unforgettable tender charm.
    Speed ​​Series
    Interpretation of speed
    The Extreme Speed ​​GrandeVitesse has always been the flagship model of Longines, not only to commemorate the sports pioneers who have refreshed the speed limit in history, but also to explain the concept of speed in concrete ways to inspire today’s athletes to challenge the speed limit. This year’s GrandeVitesse new product has attracted the attention of those who love speed sports with the function of double speed measurement. The new member added a new style-a 24-hour chronograph stopwatch. The dual speedometer on the bezel marks the kilometer / hour scale, which can measure the speed of about 2 times the speed of sound. The sun texture on the dial and the large ’12’ give this watch a sporty and elegant style.