The watch brand always considers the choice of spokespersons for a long time, long cooperation time, and even some cooperation let us see the everlasting shadow. Top actresses and athletic men have become the one-sided trend when choosing brands, adding new options to the calm and regular spokesperson market. (Source: CCTV Network)
Every time we walk in a shopping mall and see huge celebrity advertisements and endorsement products, when we don’t know much about the product, we will always be affected by the temperament of the celebrity, thus reflecting the temperament and DNA of the brand products. Because the brand has this recognition, it is always very careful in the choice of spokespersons. No matter what brand and type of watch, tradition and heritage are the soul, which is why these new spokespersons come from.
The first requirement for a female spokesperson is to be overwhelmed
Gong Li for Earl
巩 Gong Li is the freshest spokesperson candidate. At the launch of the Piaget High Jewellery Collection in June this year, the brand unveiled the mystery of this new global spokesperson. Before that, Gong Li had attended the event many times as a brand friend. Gong Li was praised by the Earl brand, saying that she ‘like the Earl’s brand motto ‘Always better than required’.’ Since its establishment in 1874, Piaget brand has captured the hearts of Chinese consumers with original jewelry watches. How can this cooperation with top international movie stars be described as ‘combined with each other’?
Zhao Wei for Jaeger-LeCoultre
The Jaeger-LeCoultre brand, which has always adhered to a low profile. After working with Zhao Wei as a close friend of the brand for a year, it was finally announced at this year’s Shanghai International Film Festival that Zhao Wei became the brand ambassador. !! And Zhao Wei wears this date series day and night display women’s watch, which can be said to be the perfect reflection of the beauty and essence of Jaeger-LeCoultre women’s timepieces. It allows simplicity and elegance to coexist, and femininity and craftsmanship perfectly match, which is the date of women and time.
Lily Collins for Movado
The long-term brand concept of Semaphantuo will certainly not lack the two keywords of “art” and “innovation”. Perhaps this is why Lily Collins can join the Movado family. She is fresh and confident, and passionate about journalism before she became famous. She is definitely a talented actor. The serene artistic breath emanating from the Movado Women’s Watches series is the best interpretation of her personality.
Cameron Diaz for TAG Heuer
In addition to accurate timekeeping, another label of TAG Heuer is ‘creative with personality’. It is no wonder that Cameron Diaz was selected by the brand as an image spokesperson. Her authenticity, beauty, and pursuit of her own personality are the embodiment of the TAG Heuer spirit. For the Valentine’s Day this year, TAG Heuer specially released the rings and bracelets designed and designed by Diaz and the Link series fully automatic watches, which are feminine and feminine, without losing women’s longing for independent spirit.
挚 Best friends of the brand
There are many watch brands with big wrists and long history, but they have been slow to see spokespersons—especially the emergence of Chinese spokespersons. They insist on impressing the audience with the tradition of handicraft and technological innovation. At special events, the brand will continue to invite some stars who are very similar to the brand’s style and temperament to attend the celebration. Although they are not the spokespersons of the brand, they are also known as “star celebrities” as the brand events appear very frequently. . The brand’s choice of star celebrity friends is by no means casual, it must be ‘door to door’!
梁朝伟 × Cartier
Liang Liangwei’s acting career for many years is exactly why Cartier insists on this brand’s best friend—the courage to break through. He was never satisfied with his achievements, and sought a higher self-breakthrough with a humble attitude. For a mature fine watch brand, this is Cartier’s own portrayal. The Caribo series for men is a portrayal of Cartier’s breakthrough.
Diana Luna × Richard Mille
This year Richard Mille set his sights on women’s golf, and Italian champion Diana Luna became the brand’s newest partner. In her very young career, Diana won several European and Italian championships, and Mr. Richard Mille was attracted by her personal charm. Golf requires the same precision, skill and concentration as watchmaking. Richard Mille will work with Diana to develop a new watch that is more suitable for this sport.
The male spokesperson pays attention to positive energy both mentally and physically
Beckham for Breitling
I do n’t know if Breitling with flying DNA requires a spokesperson to own a private jet. At the Xiamen Air Show last year, the new spokesperson Beckham wore Breitling’s World Time Ultimate Chronograph. Beckham is a very handsome handsome, his appearance makes us can’t help but be sighed. How long haven’t I seen this mainstream handsome? The watch he wears is equipped with Breitling’s homemade 04 movement. The 44mm large dial is set off by the beauty of the male wrist. By rotating the bezel in both directions, the time in the three places can be grasped. Single product.
Felix for Zenith
Last October, Felix completed the wildest feat in the 21st century under the attention of the world—from the space stratosphere at an altitude of 38969.4 meters to the earth, setting three world records. Before that, because few people believed he could really do it and sponsored it, Zenith obviously believed him. After a lapse of half a year, the cooperation between the two took a step further-Felix became Zenith’s image ambassador. The Zenith El Primero Stratum Flyback One Tenth Second watch that he wore while skydiving is one of the most accurate chronographs of the moment, and it is obvious that it can still complete tasks in extreme cases. .
Kobe Bryant for Hublot
Even if Kobe did not lead the Lakers to the NBA Finals, Kobe on the NBA this year is still a leader. He not only made people see precision and excellence, but also learned what a career is. Presumably this is the point that Hublot appreciates Kobe most. This ‘King of the Supreme Black Mamba’ limited watch is just a welcome to Kobe, it inherits all the details of the Hublot star series, expresses the ‘Fusion’ watchmaking concept to the extreme, and the back of the watch is even more Signed by Kobe.
Lewis Hamilton & Nico Rosberg for IWC
IWC officially signed two drivers as the brand’s new ambassadors—Hamilton and Rosberg under the Mercedes AMG Petronas F1 team. This is also the official time when IWC became the official Mercedes AMG Petronas team earlier this year. Another big move after engineering partners. IWC’s products not only have complex functions, but also have very high technical requirements. At the same time, they also incorporate passion and stories. These aspects are the factors that make an excellent racing driver. The cooperation between the two parties can be described as ‘the right match’.
They were renewed
The phrase ‘difficult to fight the mountains and mountains, harder to defend the rivers and mountains’ is also applicable to the spokespersons. Obtaining a contract and how to make them sustainable development is probably the secret that every spokesperson wants to understand. It is better to ask them.
Li Liang Wen Dao × Blancpain
Blancpain, which is very low-key, is the most common form of activities in the past two years. The cultural celebrity Mr. Liang Wendao and the Blancpain executives brought in-depth high-end discussions. At the event in June this year, Mr. Marco Hayek awarded Mr. Liang Wendao. ‘Balper Brand Culture Ambassador’ title. At the event, Mr. Liang Wendao wore Blancpain’s new 50-year-old Bathyscaphe watch at the event, and set an example by telling us that the diving watch has become a citizen.
Guo Fucheng × Longines
As the first brand to use image spokespersons, Longines and Guo Fucheng began cooperation in 2005, renewing their contract again and again, and continue to renew this year. On the one hand, Guo Fucheng’s own elegant masculinity really matches Longines, on the other hand, he can cooperate for more than 8 years, which shows that the cooperative relationship has long been like a family.
Gao Yuanyuan × Fiyta
After an endorsement cycle, Fiyta renewed its contract with Gao Yuanyuan until 2015. This year, even a new women’s watch series ‘Heart String’ was born because of Gao Yuanyuan. One of the watches in this series is a hand-drawn drawing of Gao Yuanyuan after art processing on the dial, and then the whole series was born.