From April 12th to 17th, 2016, during Milan Design Week International Furniture Fair, Panerai, the watchmaker of Florence origin, joined hands with MoritzWaldemeyer, a lighting design expert, to present a ‘LightinTime’ theme in Milan. exhibition.
The three exhibits of COG, MING and EGG56 are inspired by the Panerai brand world, and show the charming charm of time through the interaction of light and things. There are three booths, from the Spazio Rossana Orlandi at ViaBandello14, through the Park Hyatt Hotel, to the Panerai boutiques on Montanapoleon Street, all famous places in Milan.
COG is inspired by time and light. It is a light-emitting device composed of gears and logo patterns. Panerai chose Spazio RossanaOrlandi as the exhibition site. COG displayed Panerai Radiomir, Radiomir1940, Luminor and Luminor 1950 watches around the world, including several new creations released by several brands at the Geneva International Haute Horlogerie Awards earlier this year.
EGG56 was exhibited at the Park Hyatt Hotel in the city center. It is an LED structure without wires, in the shape of an egg, which alternately displays the light, color and mechanism of the inner and outer surface.
Finally displayed at the Panerai boutique on Montana Napoleon Avenue is MING, whose design is inspired by ancient Chinese vases and incorporates the designer’s research on these luxury products and their evolution over hundreds of years.
Through this theme exhibition, Panerai once again demonstrated the brand’s firm commitment to the field of design and to seeking new interpretations of the concept of time through cooperation with internationally renowned designers. (Photo / text watch home Xu Chaoyang)