Over the years, I have made many friends because of watches. Eating, talking to the table, and talking about the mountain are three things that cousins often do. Among the cousins I know, sunny days are rare after the 90s. Although born in 1993, he has a rare maturity usually in the post-90s generation. Sunny is not only assertive, but also very considerate to others. Before the two glasses of cocktails made by Sunny on the interview, Sunny made the cocktail herself. Two people, two glasses of wine, and a few watches, let’s drink and talk. So the story begins. Switzerland Travel 36mm mm Rolex Datejust, which was associated with Audemars Piguet, was bought by Sunny’s father in the early days of his business. In his father’s day, not many brands had entered the Chinese market. Although his father didn’t know much about watches, he knew Rolex was a good watch, so he bought a gold Rolex. The face of Datejust’s dial features the choice of gold because gold represents wealth and steel means quality. This Rolex is precise, durable, and trustworthy, and has accompanied Sunny Father to this day. The durable Rolex started buying watches on a sunny day, starting in 2013 after two years of work. The sunny day at that time, just after resigning, everything in the family was not smooth, and it happened to be another 20th birthday, so I wanted to go out and relax. The 36mm Rolex Golden Datejust said to leave, and reported to Switzerland on a sunny day with a group tour. The family asked if they needed to buy a watch on a sunny day. At first, he didn’t take his time to buy a watch, but during the ten hours on the plane, he began to struggle. After all, it is rare to go to Switzerland once, or just buy one. I tried on a customer who was a father and friend of the Portuguese Chronometer Chronometer, wearing a perpetual calendar of IWC. Since then, IWC has made a good first impression on sunny days. So, after arriving in Switzerland, went straight to the watch shop and won the Portuguese timekeeper. The details of the needles and disks have to say that the dial surface design of the Portuguese meter is very elegant. Although the movement is derived from ETA7750, it has been modified, and the layout of the entire surface is very different from the standard ETA7750. The three-dimensional Arabic numerals, combined with the willow needles, add a touch of refinement to the watch. The current domestic price of this watch is 56,000 yuan. The Audemars Piguet Jules Audemars watch, the dial is polished with radial pattern and bought together with Portuguese meter, is an Audemars Piguet. It is also from this watch that, on sunny days, appreciate Audemars Piguet, study Audemars Piguet, obsessed with Audemars Piguet, and later become an uncompromising Audemars Piguet. Fate is sometimes difficult to tell. Sunny and Audemars Piguet really have a fate. Saying that the bus was sunny that day, traveling in Switzerland. Occasionally saw a travel magazine in the car. Bored, I flipped around, just to see that there is a ranking similar to the domestic ‘top ten watches’. Among the AP words on the crown, Patek Philippe ranked first. Followed closely by Audemars Piguet. After a little understanding, Sunny has a kind of love for the Audemars Piguet brand. Because in the Audemars Piguet brand, Sunny seems to have found his family’s shadow. Audemars Piguet is a family-owned, independent brand that has been in existence for 141 years and has been living in Brassus, Switzerland, in the Jura Valley. This is very similar to the sunny family background. The independent brand Audemars Piguet is run by the family. Since its establishment in 141, Sunny is a native of Shanghai. His family can be traced back to the Qing Dynasty. Ever since Empress Dowager Cixi, Sunny’s grandparents have begun to live in temples in Shanghai and have never moved elsewhere. Therefore, Sunny feels that her family and Audemars Piguet seem to have reached a tacit understanding. In addition, Audemars Piguet has exquisite workmanship and great care in details, which is difficult for many brands to match. These are also the important reasons why Sunny loves Audemars Piguet. The golden oscillating weight with the Audemars Piguet emblem engraved on it, I also like to bring a good impression of Audemars Piguet, and chose Audemars Piguet Jules Audemars on a sunny day. This watch is elegant in shape and side-mounted, and uses the classic 3120 automatic winding movement, which is extremely polished. Sunny said that because Jules Audemars is not Audemars Piguet’s best-selling model, the output may not be too much. The current domestic price of this watch is 168,000 yuan. After Jules Audemars and the shirt fit very closely, after buying the IWC and Audemars Piguet Jules Audemars, they fell in love with the watch on a sunny day and began to study and study. The octagon, I love you at first sight when I saw the octagonal Audemars Piguet in the store on a sunny day. But at that time, he was not obsessed with watches. As time passed, he gradually forgot about them. After the Royal Oak Offshore Chronograph fell in love with the watch on a sunny day, I often went to see the watch when everything was fine. As his understanding of Audemars Piguet deepened, his love for the brand grew. In a chance coincidence, the sunny day saw the octagon again—the Royal Oak offshore 26470 with stainless steel case. This evokes his fond memories and also deeply hits the ‘poison’ of this watch. The unforgettable ‘octagonal’ Audemars Piguet octagonal watch, first started in 1972. At that time, the field of fine watchmaking was ‘occupied’ by round precious metal watches. With great creativity and extraordinary design skills, the talent of the table altar, Jero Zunda, brought stainless steel, octagonal royal oak trees to the world, and brought unprecedented shock to the uniform table altar. The Royal Oak offshore type, which is also octagonal, is a series derived from the Royal Oak. The 26470 case and crown were polished in March of this year, and the sunny day finally ‘detoxified’ smoothly, and won 26470 of this stainless steel case. Sunny did not choose the precious metal model because he felt that Audemars Piguet’s steel watch was more flavorful and could truly reflect the value of the watch. Before buying this watch, Sunny also considered models such as Audemars Piguet 26400. In his opinion, 26400 is everything, it is perfect, but unfortunately the oscillating weight is gray-plated, and it does not make people look amazing. The biggest feeling of getting started is domineering. The 26470 uses a gold rotor, which is also engraved with Audemars Piguet’s family crest, blending noble materials and exquisite craftsmanship, which makes sunny days love it. This is also the watch most often worn on sunny days. At Sunny House, I tried on this 26470 and the biggest feeling was domineering. The tough appearance, black dial, delicate polishing, reveals unparalleled temptation. If the charming ‘Oak’ is to say the classic of Audemars Piguet, everyone will agree that it is a Royal Oak. This ‘oak tree’ vertical and horizontal watch altar is more than 40 years old, it is one of the few legends. The Royal Oak 15400’s dial pattern comes from the engraving machine. It likes Audemars Piguet. It has always wanted a full-steel watch with a steel shell and steel belt. This seems to be no more suitable than the Royal Oak 15400. So, of course I have to win. On a sunny day, the biggest difference between Royal Oak and offshore is the dial. The offshore dial has a check pattern printed on it for a slightly three-dimensional impression, giving it a youthful and sporty atmosphere. The dial of the Royal Oak is engraved to enhance the three-dimensional sense and layering of the check. The tough, classic Royal Oak also appreciates the polishing of the Royal Oak case and bracelet on sunny days. The entire bracelet is superbly polished. It’s not like some brands, it just tastes like a dragonfly. Sunny felt that it was not those brands that couldn’t do it, but because the output was too large, it was difficult to balance the craftsmanship. Royal Oak’s bracelet details Audemars Piguet has polished the place to be polished regardless of labor costs. From drawing to chamfering, Royal Oak is meticulous, which is not something every brand can do. Therefore, sunny days have a soft spot for Royal Oak. Take a look at the feeling of getting started. Sunny has a dream of buying a watch in his mind, which is to buy all the major series of Audemars Piguet, and buy one for each series. The millennial series is a watch that Sunny wants to buy for his future wife. As for the watch that Sunny wants to buy recently, it is a 15202 replica of the original 1972 Royal Oak. Sunny Day is also looking forward to the 50th anniversary of the Royal Oak series six years later. He said that as long as it is not too difficult to start, he will definitely start. The master of poker The amazing thing about bartenders is that Sunny is not only a watch enthusiast, but also researches on poker and cocktails. In the earliest days, he learned magic in sunny weather. Because magic used poker, it slowly developed into interest. Sunny revealed a poker skill on the spot. Before playing with watches, Sunny played poker for several years. He started playing poker in 2008. This hobby persisted for eight years. The cost of collecting poker on a sunny day adds up to almost an expensive watch. For poker, sunny days are very enlightening. He believes that playing poker, just like watchmaking, also requires years of boring practice. Only in this way can it be handy. Talking about it, Sunny performed me a poker trick, which opened my eyes, and I felt that it should be a magician to interview today. Making cocktails is also a good thing for sunny days. On sunny days, I like to taste some wines. If I drink too much, I like to try. Through self-study and communication with the bartender, he gradually mastered the skill of preparing cocktails. These cocktails look terrific. When they are at home, they often show their hands on sunny days. Especially at night, they often use cocktails because it is not easy to fall asleep while drinking tea. Among sunny hobbies, I find it most practical to make cocktails. Because when we talk, cocktails are both thirsty and delicious. It seems a little mysterious and full of fragrance. Sunny cocktails are quite rare. His favorite cocktail is Margaret, known as the cocktail queen. In addition, Mojito, Martini, Tequila Sunrise, etc. are also favorite wines on sunny days. I don’t know what wine is, but I know that they have a common name called good drink. In sunny eyes, cocktails and watches have something in common. A good cocktail, like a delicate watch, pays special attention to materials and details. He used Long Island Ice Tea as an example. Usually small bars add cola to cocktails, but good bars use black rum and soda, and absolutely don’t use cola. Only in this way can the unique taste be revealed. Take a group photo for the three hobbies and emphasize the sentence again and again: details determine success or failure. Whether one thing is done well or not depends entirely on the details. In his opinion, this is true of watches, as are cocktails.
Lange A. Lange & Sohne makes excellent craftsmanship a masterpiece of art with its unique Handwerkskunst watch. The new 1815 Rattrapante Perpetual Calendar Handwerkskunst’s dial and openable caseback are made of white enamel 18K gold with blue enamel and decorated with magnificent reliefs. The noble and outstanding movement not only has a unique decoration, but also combines two wonderful complex functions of a chronograph chronograph and a perpetual calendar with a moon phase display.
The 1815 Rattrapante Perpetual Calendar shines when it is born: at the Geneva Salon in January 2013, the wrist achieved a high level of technology and aesthetics due to its combination of classic complications, this wrist Watches are highly regarded by watch enthusiasts and regarded as a subtle achievement in the field of precision mechanical watchmaking. In the same year’s Grand Prix d’ Horlogerie de Genève, this watch not only became the champion of the category “large complex functions”, but also won the “Public’s Choice Award”.
This extraordinary precision chronograph lays the ideal foundation for a limited edition of 20 Handwerkskunst versions. This is Lange’s sixth work titled ‘Handwerkskunst’, which reflects the unique art deco characteristics of this series of limited watches on the movement, dial and case. 1815 Rattrapante Perpetual Calendar Handwerkskunst brings exciting challenges to decorators, engravers, and enamelists: master craftsmen use rare and even nearly lost techniques and creative ideas to present Lange’s world-famous magnificent decoration.
This is Lange’s first watch with a fusion of enamel art and engraving on the dial. Solid white 18K gold becomes the base of the dark blue enamel, and the embossed stars on it continue the gorgeous shape of the moon phase display. Enamel Arabic numerals are harmoniously combined with rhodium-plated white 18K gold hands, calendar display and power reserve indicator. In addition, the enamel color also echoes the hands of the moon phase disk and the integral disk. Various details are complemented by four inset white 18K gold and silver white dials. The chronograph hands are made of 18K gold-plated steel with a unique hue, while the dial is decorated with a silver-white flange with a traditional train track minute scale.
The moon theme continues in the openable back cover that protects the sapphire crystal back cover, which depicts the moon goddess, and uses the relief and ‘tremblage’ engraving to outline the ancient and mysterious moon incarnation. This badge shows the charming features of the moon goddess: the ethereal veil, the crescent moon crest, and the torch shining in the dark. It is surrounded by nine embossed stars and blue enamel relief clouds.
The artistic movement decoration reveals the technical ambitions of this watch in terms of complications. The German silver wheel bridge presents the grainy texture of a classic pocket watch movement. The relief and ‘tremblage’ engraving on the joystick, flip cover, chronograph bridge, chasing hands and balance plate all outline the star pattern of the dial. Other details are also meticulous. The manually wound L101.1 calibre, composed of 631 parts, is meticulously crafted to meet Lange’s strict standards.
The tracing chronograph can measure lap speed and perform continuous time counting. It is controlled by two column wheels: one controls the chronograph structure and the other control can be started by the 10 o’clock position button and the visible tracing device The perpetual calendar device displays correctly up to 2100, including leap years. The moon phase display is located at the small seconds at 6 o’clock, with an accuracy of 122.6 years. The manual winding movement has a power reserve of 42 hours, and the power reserve indicator reminds the wearer when to wind the watch.
The 1815 Rattrapante Perpetual Calendar Handwerkskunst’s 41.9mm white 18K gold case is engraved with a limited number logo, and a blue-gray alligator strap with a white 18K gold folding buckle.
Movement: The L101.1 movement produced by Lange Watch Factory is manually wound, in accordance with Lange’s strict quality standards, carefully modified and assembled by hand; five-way precision adjustment; the splint and bridge are made of untreated German silver Manufacturing; wheel train bridge with grained surface; joystick, flip cover, timing bridge, chase pin and balance wheel plywood decorated with hand-made ‘tremblage’ carving
Movement parts: 631
Jewel Bearing: 43
Screw fixing gold sleeve: 4
Escapement: lever escapement
Oscillation system: Anti-vibration screw balance, self-made balance spring, vibration frequency up to 21,600 times per hour; precision fine-tuning system combining lateral fixing screws and gooseneck lever
Power reserve: 42 hours after fully winding
Functions: hour, minute display and small seconds dial; chronograph with minute hand with minute dial; perpetual calendar with date, week, month and leap year display; power reserve indicator
Operating components: crown for winding and setting time; two timing buttons, one for controlling the tracking device; independent corrector for adjusting the date, week, month and moon phase
Case size: diameter: 41.9 mm; thickness: 15.8 mm
Movement size: diameter: 32.6 mm; thickness: 9.1 mm
Glass and case back: Sapphire crystal (Mohs hardness 9)
Case: 18K white gold; blue enamel white 18K gold uncovered, decorated with relief and ‘tremblage’
Dial: six components, blue enamel white 18K gold, embossed; silver-white flanged outer ring with minute track scale
Hands: 18K yellow gold rhodium-plated; Chronograph hands: stainless steel, 18K gold-plated; follow-up hands: stainless steel rhodium-plated, pointer dial: blue steel
Strap: blue-gray hand-stitched crocodile leather strap with grey stitching
Buckle: Lange white 18K gold folding buckle
Limited edition of 20 pieces
The hour hand turned to 2018. This is the eighth year that Berlin Film Festival and Glashütte Original have gone hand in hand. A dialogue between top watchmaking and film art is about to begin again as promised. As one of the world’s three major international film festivals and a particularly large cultural event in Germany, the Berlin Film Festival’s efforts to support young filmmakers in Germany and even the world are obvious to all. As a German fine watch brand, Glashütte Original has been “original” for 173 years. It has always insisted on betting on deep craftsmanship and originality, only in pursuit of excellence. This coincides with the historical and cultural heritage of the Berlin Film Festival.
The film condenses every aspect of the city. The Berlin Film Festival is known as the ‘stage of world cinema’, and the best of cities around the world will bloom in this spectacular film event. As an important partner of the Berlin Film Festival, Glashütte Original will bring fans and watch fans to browse four charming cities in this place that gathers the best of the world: New York, London, Dubai, Berlin, through film and brand classics The watch models bring everyone to experience uniqueness, art, and cultural heritage.
Feel the culture and humanity of New York through Glashütte Original
In this world movie stage, first follow Lasutti’s original vision to New York-this big apple city that fascinates the world. Whether it’s Broadway jazz in the 1920s or the standing statue of Liberty, New York is undoubtedly the dream place of many souls. Its humanity is multicultural; its art can collide with various fields, giving the whole of New York a rich layer of diversity. This fast-paced New York City is particularly clear of its advantages and disadvantages. The film ‘Genius Catcher’ (finalized at the 66th Berlin Film Festival) with New York as its urban background tells Thomas Wolf on the streets of New York and has gradually grown into a great American. Writer’s story. He exhausted his time to carve his works, and did not give up because of the passage of time, and insisted on creating success! Just like Glashütte’s original parliamentary excellent perpetual calendar watch created with perseverance in watchmaking, it is sophisticated but elegant. The perpetual calendar is considered to be one of the most complicated watch functions, and the original Glashütte parliamentary excellent perpetual calendar hides the sophisticated and original Calibre 36 movement under its minimalist surface, not only accurately setting the date, day, month, and moon phases to In 2100, even leap year conversions are counted. Tuning is extremely easy. The implication is that the original Glashütte companion men have witnessed a better self every moment with the persistence of every minute and every second.
The same ‘Genius Catcher’ reflects the golden age of American culture, centered on New York at that time, and the heroine Irene Bernstein also has a stunt. As a drama costume designer, she is particularly rich in emotions. In the metropolitan New York in the 1920s and 1930s, she felt the change of the times and integrated it into fashion modeling. She was gentle and intellectual but still fashionable. It’s like replicating the Pavonina spirit bird watch designed by women’s watches in the 1920s. The pillow case is elegant and restrained, but the bright red eye-catching strap highlights the wearer’s extraordinary momentum, symbolizing women’s freedom and liberation. The sparkling and small diamonds are set on the special lugs, giving the watch a harmonious and luxurious beauty, which makes the female wearer more modern and shining. The dial’s natural mother-of-pearl shines with a faint colorful light from time to time, and the rich details make the high-performance Pavonina watch become a real jewelry accessory.
Feel the vintage and refinement of London through Glashütte Original
Feeling the impact of modern culture in New York, my eyes shifted to London, England. Through the original of Glashütte, you can see the footprints of old times from London, full of exquisite classic atmosphere everywhere. The timeline of the 67th British film ‘Cocktail Reception’ shortlisted in the Berlin Film Festival took place in the 1960s. The black-and-white filming method engraved the characters deeply and fascinated … Glasuti’s original 60s calendar watch, Through the exquisite watchmaking craftsmanship, the classic charm of that era is re-engraved. The curved silver-white dial gives the prominent position to the large calendar display window. The 3 o’clock, 6 o’clock, 9 o’clock, and 12 o’clock positions use exclusive digital fonts from the 1960s, which intersect with the hours, minutes, and seconds with soft arcs, further emphasizing the simplicity and elegance of the entire design and rich in details. Wearing a large calendar watch in the 1960s, I feel that the classic sense belongs only to that era, and the sense of value is not self-evident.
At the same time, London is a city with a long history. It is the Roman capital established two thousand years ago. It is also the economic pillar of Europe. It has a strong religious color and an intriguing historical building. It is like an elegant woman with many stories. Wait for us to slowly discover … ’45 Years’ (finalized at the 65th Berlin Film Festival) How an elegant British woman lingers in love. Although time has left vicissitudes on her face, what can’t be hidden is Classic timeless beauty. Glashütte’s original Serenade ladies watch, adding metallic luster to the timeless pure white. Between the delicate white mother-of-pearl dials, a soft-toned rose gold hour marker is mapped; between the warm-toned rose gold bezels, brilliant diamonds are inlaid. The elegant design highlights extraordinary details, just like every elegant lady who has experienced time passes, it is irresistible.
From the Middle East through Glashütte’s originals, you can see the splendor of the persistence.
Traveled through the Americas and Europe, then focused on the Middle East-a desert kingdom, a new city full of drunken people and a crowd of tourists, this is also the origin of the story of the Iranian film ‘Closing’ (nominated at the 62nd Berlin Film Festival), telling After an unknown writer isolated himself from the world, he finally found himself. The entire movie scene is intriguing. The writer insisted on his own path and then revealed his noble character and noble quality, which made him resolutely break the restraint of himself and stick to it. With the most sophisticated and complicated hand-winding skeleton watch in the original watchmaking process of Glashütte’s original watchmaking craftsmanship, on the engraved hollow-out movement which is exquisitely crafted, it is driven by Glashütte’s original watchmaking factory. 49-18 movement. Glashütte original adheres to and blends superb craftsmanship with unchanging watchmaking, making this fully skeletonized and magnificent hand-winding skeleton watch.
See the world from Berlin through Grati Original
Eventually bring the vision back to the spotlight of the world’s film-this ancient and beautiful city of Berlin, on February 15-25, on this world-renowned stage, Glashütte Original and Berlin Film Festival will fully show each other A proud craft. Glashütte Original with its craftsmanship and consistent attitude of excellence, has achieved both the internal and external, highly acclaimed calibre 37 chronograph watch. The Glashütte Original also pays tribute to the film art with craftsmanship, and will make the watch factory with superb craftsmanship. The trophy created is dedicated to the winner of the Glashütte Original Documentary Award at the festival.
Finally, the tour accompanied by Glashütte’s original watches will have another fresh start at the Berlin Film Festival. Glashütte Original will hold a special press conference during the film festival. A new limited edition watch that captures the unparalleled charm of the Berlin metropolis with a stunning urban design style and refined expression will be launched in Berlin. This will undoubtedly become the current Berlin. Another highlight of the film festival, we will wait and see.
The most dazzling luxury mankind has always wanted to pursue eternity, and also strives to constantly break the rules and surpass its predecessors. ‘Innovation’ is the most precious DNA. Women’s watches give Swiss watchmakers an opportunity to let their imagination trust. When they sublime watchmaking to the perfect combination of perfect performance and perfect looking, at first glance, you can hardly realize that this is a watch, yes, they are simply top-level “jewels” that swim in time .
1. Collection of Boucheron MEC Feather sapphire mechanical watch from Poetry Collection. The MEC Feather sapphire mechanical watch perfectly combines your multiple needs, giving the watch a sparkling design appearance and artistic atmosphere, creating a female wrist style. It’s as beautiful as a dream. Precious sapphires decorate the luxuriously shaped wings, and 117 precious gems make two wings as masterpieces as art. With it, presumably you don’t even have to worry about what ring to wear on the party. A gentle turn of your hands has earned the envy of the world.
2. Time Fun Cartier d’ Art Santos 100 LM fish-shaped decorative enamel watch The beloved Cartier d’ Art series enamel watch has finally launched an amazing new product. Limited edition of 40 pieces of fish-shaped enamel watch with 18K yellow gold pavé diamonds, enamel dial and blue-violet alligator strap, enjoy Cartier 049 automatic mechanical movement. . Fantastic colors and ingenious depictions make Cartier’s new enamel watch an unparalleled art treasure.
3. Style garden Van Cleef amp; Arpels Jardin romantique Anglais British romantic style watch A gorgeous ‘Looking for Love and Dream’ brings us a wonderful garden. Van Cleef amp; Arpels not only created gorgeous fine jewelry inspired by this dream, but also inspired by the garden to design four beautiful dials. Among them, the bright English enamel and the mother-of-pearl are used to build a beautiful English garden. The Poetic complication 365-day turntable mechanical craft inlaid watch movement and white crocodile belt all show the owner’s elegant taste and English rigor in details. Limited edition of 100 pieces.
When it comes to how to play with creativity on your wrist, to create dynamic and vitality, SWATCH is absolutely not to let it go! This time, with a keen sense of the future fashion trend, we have applied our creativity to the material fusion of the watch to create a metal charm full of super light fun and fashionable sports style …
2015 Swatch Metal X Light Series New Product Launch Venue Appearance
Beijing’s shock hit in April, a mysterious big man appeared in the 751D • PARK (Beijing Fashion Design Plaza), the world’s most famous fashion watch brand SWATCH Swatch metal series latest and lightest watch-Metal X Light Series The press conference helped the platform. The scene of the event is mysterious, and the charm of science fiction is permeated. The metal X everywhere can make people wonder. Who is he?
Mr. X Qing, the first spokesperson of Swatch brand
Swatch introduces X Light, which is fashionable and dynamic. It is the first spokesperson of the SWATCH brand, and it also represents SWATCH’s heavy strike but it is the lightest metal series: Metal X Light Series! —— In the host’s passionate opening, the mysterious spokesperson made his grand debut, with flexible, light-sliding dance moves and smooth body lines. His glamorous red carpet appearance instantly attracted countless flashes, and the guests shouted at the scene. What’s amazing is that he turned out to be a robot or a fashionable sportsman! In the enthusiasm and curiosity of the audience, Susan Chen, President of the Swatch Group China, Ms. Chen Suzhen and X Qing started a fun conversation and introduced the dynamic mechanical man and Swatch. Cooperative spark between Metal X Light Series.
Ms. Chen Suzhen, President of Swatch Group China, and Mr. X Qing jointly press the X shape on the big screen
Cool materials, fashionable integration, the future trend is all the rage
The name of the spokesperson ‘X Light’ is inspired by SWATCH’s latest product: the metal X Light series. X light, called XLITE in English, means ultra-light, which also describes the characteristics of SWATCH’s latest metal series watches, light! This is a design that SWATCH is at the forefront of technological fashion. Through bold material mix and match, metallic luster and vibrant colors alternately interpret the dynamics and fashion of metal watches. However, the amazing lightness of the watch itself makes you In all occasions, it can be as light as X, with a distinctive style, but without losing its lightness and vitality!
Human screen interactive performance with sci-fi charm
X not only represents super light, but also represents the trend of the future-cool materials and fashion integration! The bold fusion of metallic lustrous aluminum and brightly colored plastic finally created twelve Swatch Metal X Light Series watches with ultra-light futurism. This ultra-light and interesting fusion style is believed to be popular in the future. It has reshaped the dynamic charm of metal watches in an unprecedented way, blended in modern and fashionable sports style, and created a wrist for people with a personality like X light. Weapon, easily meet all kinds of adventures and challenges in life!
Creative watch display area
Atmospheric style, super light and fun, fashionable metal fan
While the guests were gazing at this futuristic bi-material watch, the campaign also showed the advertising campaign and behind-the-scenes productions of this mechanical man for the Swatch Metal X Light Series. Only then realized that the layout of the conference venue was actually a shooting scene that restored the real advertising blockbuster. When referring to this exciting advertising idea and the use of robots as brand ambassadors, Susan shared, ‘The Metal X Light Series is another new member of the SWATCH metal family. In addition to the material of the watch itself, We have made bold creative ideas. In terms of advertising creativity, we always hope to show our product characteristics and brand image in a more FUN and avant-garde way. In the past, we have seen a lot of men’s charms of international big-name celebrity endorsement traditional watches. And these metal watches have gradually become a symbol of charming mature men. The Swatch Metal X Light Series has the same characteristics as those watches, full of metallic luster and attractiveness, but we have made innovations through materials. Metal wristwatches play a lighter charm and dynamic vitality. In the process of creative thinking, we would like to say, who can be more suitable to interpret this fashionable metal model than a robot that has an atmospheric style but is cool enough? Yes, that’s him! As the spokesperson for the Swatch Metal X Light series, X Light is a flexible robot and also A stylish, sporty sportsman, or a Superstar! Interestingly, in our creative shooting of advertising campaigns, we also asked X to lightly display the classic SHOW pose of a traditional star endorsement watch, and as an interesting Copy and pay tribute! ‘
Twelve Swatch Metal X Light Series watches hanging in the watch display area
The press conference culminated in interesting interviews, and the more exciting moment was when Susan and X Qing jointly pressed the X shape displayed on the big screen on the stage, twelve vibrant colors and impactful dual materials The watch leaped in front of the eyes, and the hipsters under the stage burst into a wave of excitement! Then, a human-screen interactive performance that blended the sci-fi charm was an extremely impactful Swatch Metal X Light Series watch full of ultra-light characteristics, vibrant colors and distinctive personality. The mechanical dance steps also ignited the passion of the audience!
Live Swatch Metal X Light Series Advertising Campaign and Behind the Scenes
At the end of the show, many insatiable guests and fans were eager to move to the X-light VIP lounge, which has already turned into a small studio and provided live styling services for fans to experience and mechanical celebrities. X Lights up the feeling of making blockbusters! The watch display area also attracted countless figures with its creative presentation-twelve Swatch Metal X light series watches are hung on the cool metal plate. The pure and simple shape and flawless line design Blending unlimited vitality and brilliance, the super high value is exciting. The same crowded interactive game area uses high-speed photography special effects to capture people’s jumping moments, dynamic and light, 360 ° C full display of your ultralight fun and full of vitality!
The guests and Mr. X Qing took a group photo
Want atmospheric style without losing motion and vitality? Swatch plays with material fusion to create ultra light and fun stylish metal watches for you! Unprecedented fusion style, infuse unlimited energy into your wrist, let’s dance, run, ride, climb!
On January 10, 2014, Ernest Borel’s ‘Warm New Year Ceremony, Romantic Watch Love’ retro series couple watch new product launch conference was held in Daqing, Heilongjiang. With a long history of 158 years, the brand’s traditional watchmaking craftsmanship and noble and elegant living tastes jointly start this romantic journey. Mr. Yao Guangzhi, Marketing Director of Ebroad Watch China, Ms. Jin Yinglan, Regional Sales Director of Ebroad Watch China, and Mr. Wang Xuebing, a powerful actor, attended the event, bringing poetic romance to consumers in the city of Lake Baihu. Feelings and the most sincere blessings of the new year.
Powerful actor Wang Xuebing and Zhang Yansong (second from left), deputy general manager of Daqing Department Store, Ms. Jin Yinglan (second from right), regional sales director of Yibo Road Watch, Switzerland (first from right)
The Swiss New Year’s Ebola Watch was held at the Daqing Department Store in the heart of the city. The bustling department store is full of traces of time, blends with the rhythm of modern cities, and provides the most advanced consumption to every customer who aspires to fashion. Swiss Ebolo watch, after 158 years of baptism and precipitation, has always adhered to the tradition of exquisite watchmaking craftsmanship and Romantique’s legendary story, adhered to the ‘romantic moments, accompanied by life’ brand philosophy and ‘excellence’ exploration spirit, at the same time Keeping pace with the times, combining high-tech with Swiss traditional watchmaking technology, bringing more fashionable, elegant, classic, romantic and high-tech watches to consumers.
Ms. Yingying Jin and Mr. Wang Xuebing, Regional Sales Director of Ebolo Watch, Switzerland
This time, Swiss Ebolo watch, with the name of romance, joined hands with the brand’s new retro series couple watches to debut in Daqing, and shared a New Year’s romance with consumers in Daqing. On the day of the event, Ms. Jin Yinglan, the regional sales director of Swiss Ebroad Watch China also said: ‘Swiss Ebroad Watch attaches great importance to the Daqing market and is determined to make Daqing one of the key markets in the northern region-rooted here and in this area The development of Swiss boutique watches has been expanded on the land. I hope that with this new product launch, I will pass the romantic and elegant life attitude of Swiss Ebolus watches to every consumer. ‘
Wang Xuebing and the model perform the Ebolu watch together
Daqing in January is snowy and romantic. As the guest of the event, the appearance of the talented actor Mr. Wang Xuebing has attracted a lot of attention. Mr. Wang Xuebing sincerely helped the Swiss New Year’s Ebola New Year’s event and interacted with the consumers in Daqing on the scene, which pushed the event to a climax.
Interview with Wang Xuebing on the celebration event of “Warm New Year Ceremony, Romantic Watch Love” by Swiss Ebo Road Watch
Mr. Wang Xuebing also said at the scene: ‘The brand spirit of Swiss Ebolo watch has always been the’ romantic moment, accompanied by life ‘attracted me. The watch is not only a timing tool, but also conveys a fashion trend, romantic and elegant attitude to life ‘On the day of the event, Ms. Jin Yinglan, the regional sales director of Swiss Ebolo Watch China, presented retro vintage watches with precise charm, simple lines, natural low-key arcs and harmonious geometric elements to Mr. Wang Xuebing, and Mr. Wang Xuebing also A new vintage watch for couples was performed at the scene.
Powerful actor ‘golden acquaintance’ Wang Xuebing visited the exhibition area of Daqing Department Store in Yibo Road, Switzerland
At the end of the event, Mr. Wang Xuebing went to the stores of Daqing Department Store in Yibo Road, Switzerland, and interacted with fans in a warm atmosphere. Just as Ms. Jin Yinglan, the regional sales director of Switzerland Ebroad Watch China said: “Since its establishment in 1856, Ebroad Watch has been committed to spreading romantic feelings and noble and elegant living tastes to all corners of the world.” We also believe in Switzerland Yibo Road Watch can ride the wind and waves, and continue to write the legend of the famous watch era!
In addition to the practical value of daily observation, the watch will also be used as a collection to wear accessories or enjoy. Today, the three watches that the House of Watches will introduce to you, they refuse to follow the trend, and their bold and innovative appearance design can be described as the ‘rebellious’ representative in the watch.
Athens Watch Whimsical Series 2053-132 / 03
Model: 2053-132 / 03
Official price: ¥ 384,000
Watch diameter: 45 mm
Case material: titanium
Movement type: manual mechanical
Movement model: UN-250
Water resistance: 30 meters
Watch details: Out Whimsical Watch, made of titanium, equipped with UN-205 brand manual winding movement. With neither a dial nor hands, the watch displays time through the movement of the movement. The lower bridge is connected to the center of the watch as an hour display, while the upper bridge contains a set of gears, hairsprings and the unique two-way silicon escapement of the Athenian watch to display the minutes, which is highly recognizable.
Roger Dubuis EXCALIBUR (king series) RDDBEX0750 watch
Product model: RDDBEX0750
Official price: ¥ 488,000
Watch diameter: 45 mm
Case material: 18K gold
Movement type: automatic
Movement model: RD630
Water resistance: 50 meters
Watch details: The Huracán series is the second important collection of Roger Dubuis and Lamborghini. This watch is made of a combination of anti-allergy, low-corrosion titanium alloy and 18K gold, and it has many aesthetic features of Lamborghini supercar in design. The bezel is a unique triangular pit pattern of the King series, which is decorated with black digital hour markers. Huracán’s iconic carbon hexagons are applied to the watch, bringing a strong visual impact. At 12 o’clock, there is a 12-degree tilt balance wheel design, and the structure of the suspension system fixed on the balance bridge is more conspicuous. At 6 o’clock, a calendar window is displayed in racing chronograph font. It can really be described as a Lamborghini on his hand.
Hublot BIG BANG series 418.NX.1107.RX.MXM19 watch
Product model: 418.NX.1107.RX.MXM19
Official price: ¥ 184,800
Watch diameter: 45 mm
Case material: titanium
Movement type: automatic
Movement model: HUB1240
Water resistance: 100 meters
Watch details: Bang Sang Bleu II tattoo watch, made of titanium. The dial uses fine line design to create a three-dimensional and vivid three-dimensional visual experience. The dial is divided into a 60-minute outer dial, a 12-hour inner dial and two sub-dials. The pointer elements include two narrow diamonds, two hexagons, and a straight and slender pointer. A hexagonal chronograph minute hand is placed at the 3 o’clock position and the 9 o’clock position of the dial, and rotates in two small discs on the dial. The slender straight hand is a chronograph second hand, which rotates around the outer dial of 60 minutes. Do you understand this tattoo watch created with geometric figures?
Summary: The above three watches are all boldly avant-garde innovative designs based on ordinary watches. The style of painting is clear and unique, but unique. But at the same time, they are also more expensive. If you are looking for a unique and advanced watch, they may be your choice.
THE HOUR CLUB website allows members to enjoy personalized services, participate in special events, and gather the owners of Vacheron Constantin timepieces to share their passion for advanced watch technology and aesthetics.
The Time Club website is designed for owners of Vacheron Constantin timepieces and can be registered at www.thehourclub.com
Through the website of THE HOUR CLUB, Vacheron Constantin offers the owners of Vacheron Constantin timepieces a series of exclusive opportunities to appreciate ingenious high-end watches.
For more than 250 years, we have recorded the names of the most famous collectors … join them and become a member of the collectors community of the oldest watch maker, THE HOUR CLUB, sharing the establishment of Vacheron Constantin Never-ending classics since!
The tourbillon operates in a unique way, exerting the dynamic artistic beauty of clocks to the peak, and has always been known as the ‘king of watches’. ‘Slim’ is also one of the pursuits and goals of professional brands and watchmakers. At the 44th Baselworld Watch & Jewellery Show 2016, Fiyta joined hands with Beijing, an independent watch brand focusing on the production of highly complex movements, launched the Fiyta X Beijing dual-brand ultra-thin tourbillon watch, the official model : GA886009.PLL.
Watch real shot show:
Watch details real shot display:
The minimalist case is made of 18K rose gold, with the original lugless design of the Fiyta brand. The lines are condensed, the appearance is slim, and the wear is light. The overall thickness is only 6.5 mm.
The sapphire glass covered by the upper and lower borders reduces the thickness of the metal part, which further visually highlights the concept of ultra-thin watches.
The dial design is clear at a glance. The unique luster of the blue sun sand dial flows with the light, showing the elegant essence. The simple and exquisite workmanship of the hour hand and pin shows the style of the ultimate work.
The tourbillon frame is located at 6 o’clock and contains the ‘North’ design of the Beijing brand. It is perfectly integrated into the minimalist design style, and reflects the unique craftsmanship and artistic aesthetics on the basis of the classic symmetrical aesthetics.
It is equipped with a manual-winding mechanical movement manually adjusted by Beijing without a card spring and flying eccentric tourbillon, with a thickness of only 2.9 mm. Through the transparent sapphire glass back, you can see the rhythm of the watch’s ultra-thin movement. The movement consists of 157 parts and 29 gems and has a power reserve of up to 80 hours.
Has a blue leather strap.
The above is the information related to the 2016 Basel International Watch & Jewellery Show prepared by the staff in front of the Watch House. We will continue to provide more and more intuitive exhibition reports for everyone in the future. Everyone pays attention. (Photo / text watch home Xu Chaoyang)
2016 Basel International Watch & Jewellery Show Special Report
In pursuit of the development of the global retail industry, TAG Heuer announced that the first flagship store in Paris will officially open on the first Sunday of December. The flagship store is located at 104 Champs Elysees, adjacent to many well-known brands. This world’s most famous street has 300,000 visitors every day.
The interior design of the flagship store is simple and modern. It consists of marble and architectural glass to create a surreal art space, creating a wider visual effect for the store.
In a 120-square-meter storefront, it has all the product lines of TAG Heuer, from watches to lifestyle accessories, including glasses and communication tools. There is also a special collection of high-end watches. For more brand news, stay tuned for Watch House. (House of watches / text Ruan Ruan)