Longines Continues Its Partnership With The Maidan Group And Sponsors The 2017 Dubai Chieftain Mohammed Al Maktoum Endurance Race

Swiss watch brand Longines and Meydan Group announced the continuation of their long-term partnership. To this end, Longines will continue to be the official timekeeper for all equestrian events hosted by the Maidan Group. In addition, Longines has also been named the title partner of the Longines Dubai Sheema Classic, the largest event in Dubai that will be held during the world famous ‘Dubai World Cup’.

   When talking about the partnership between Longines and Maidan Group, Juan-Carlos Capelli, Vice President and International Marketing Director of Longines, said: ‘We are grateful for the trust of our partners and we are deeply committed to continuing the official timing of the Maidan Equestrian Events. I am honored. This cooperation has given us the opportunity to participate in many exciting events, such as Longines sponsoring Dubai Chieftain Mohammed Al Maktoum Endurance Race, Dubai World Cup Carnival, Dubai World Cup, Dubai’s largest grass race ‘Longines Dubai Sima Classic’ And the Dubai Field Obstacle Championships. All these events make the brand more visible at home and abroad. ‘
   Regarding the long-term relationship established between the two institutions, Saeed H Al Tayer, Chairman of Maidan Group, said: ‘It is a pride for Maidan Group to continue the partnership with Longines. The recent renewal agreement will Witness the long-term partnership between Maidan and Longines. Our venue holds 20 high-level events every season and is also the home of the Dubai World Cup. We know the importance of horse racing in the culture of the UAE. Therefore, we are very happy to work with With Longines, the brand has the same passion for the sports we love. ‘

   While announcing the renewal of its contract with Maidan, Longines also announced its re-sponsorship of the world famous event in the Dubai Endurance Season-the ‘Hisness of Dubai Chieftain Mohammed Al Maktoum Endurance Cup’ ). As the main partner and designated watch of Longines, Longines will present an elegant Longines watch to the champion as an award.
   This international equestrian event has attracted some of the world’s top endurance riders to compete for the crown of the 160km race. Participants started at the Dubai International Endurance City racecourse early on Saturday morning. The course consisted of five stages that were gradually reduced.
   On the day of the race, the audience had the opportunity to appreciate the race-specific watch, a women’s watch from the Longines Equestrian collection, inspired by the rectangular buckle on the Francis-Montagnes stable, the only Swiss foal breed. modeling. This stainless steel watch has a silver checkered dial with diamond hour markers. The Longines Equestrian models, from the shape to the material, are taken from the elements that symbolize the world of horse fans, and are the true praise of the rider and his foal.

Chopard L.U.C Xp Skeletec Watch

L.U.C XP Skeletec L.U.C 96.17-S automatic movement / 65-hour power reserve / 18K rose gold / diameter 39.50mm / central hour and minute
L.U.C XP Skeletec watch is of great significance to Chopard, it is equipped with the first hollow automatic movement developed by the brand L.U.C 96.17-S. The oscillating weight of this movement uses a small pearl tourbillon, which avoids occupying an entire plane of the movement, so it can help the movement maintain its thickness at only 3.3mm. The movement also uses Chopard’s patented Twin Flare, a technology that combines two coaxial barrels to provide 65 hours of power to the movement. The appearance design of the LUC 96.17-S movement is also quite innovative. The hollowed-out main splint looks like a ring of ripples on the water surface. While stably supporting the movement, it also considers the beauty and novelty of the shape The internal parts appear faintly from the gap of the splint, smart and subtle. In the choice of color, Chopard also considered carefully. Through the dial and the case back, you can see the deep black of the rhodium-plated plate and the dazzling gold of the gold-plated parts against each other. The visual effect is quite rich.

Longines Launches New Models To Show Elegant Attitude

‘If you want to show dignity, buy Omega; if you want to feel a little sports, buy Tissot; of course, if you want to change a watch every day, Swatch is cheaper; if you want to be elegant, take a look Longines! ‘Said Mr. Walter von Kanel, Longines Global CEO. With elegance as the main line, this year’s Longines is positioned by him as ‘elegant movement, elegant attitude, elegant design, elegant fashion …’
I never knew Longines was an elegant brand, but also knew its proud sports history. Not long before Basel was launched, Lin Zhiling was just upgraded from a Longines China ambassador to a global spokesperson, which has some potential implications. After Basel, the curtain opened. Sure enough, even though Longines’s new models this year are still mostly sports watches, the elegant temperament that penetrates them still makes it unique in sports watches. With a history of more than 175 years, it is like a ladylike lady, with a steady personality, moving, elegant, and moving on. Longines’ long-standing watchmaking tradition is one of its advantages in this highly competitive industry. Just as athletes’ performance on the playing field does not just focus on the difference of one thousandth of a second or less, the performance of their attitude, spirit and state is equally important. Elegant movements add unique qualities to the sport. Similarly, Longines watchmakers have persevered in this elegant temperament in Longines watches, and performed an admirable performance in a unique way. In the economic environment that is not optimistic this year, Longines still keeps the pace of advance and dedicates surprises, which is admirable. From Art Deco’s decorative arts, to column wheel chronograph movements, to second hand setting technology, Longines can always be excellent for quality, rich and elegant connotation, and is always suitable for those who like to accept new things, have confidence, have Vigorous person. The ‘elegance’ of Longines is not only a declaration, but also an attitude.
Admiral series
Advocating adventurous spirit
Grey ceramic bezel, stainless steel case, dynamic and elegant, built-in automatic movement, black dial under the sapphire crystal, and the distinctive Arabic numeral ’12’ on the dial, which stands out from the Longines sports series Design features. The big red 24-hour hands, in sharp contrast to the dial, quickly attract attention. The black ceramic strips in the middle of the bracelet echo the ceramic bezel. Here, time seems to be transformed into another form of existence, which is evidenced by the two-hour time display.
柱 Column wheel chronograph stopwatch
Tribute to timing tradition
Longines launched the 20H 20-minute chronograph stopwatch as early as 1878. This watch has a built-in column wheel design (covered by a washer) that controls the precision chronograph stopwatch function. Designed and created a new watch-column wheel chronograph stopwatch, to pay tribute to the various chronograph mechanisms that have emerged from the brand’s long and glorious history. The built-in new L688.2 movement is specially developed by ETA for Longines. It uses a column wheel design and drives a mechanical device to measure time. The classic and elegant nostalgic lines make people trace back to its immortal success in the 20th century; the silver surface with gold-plated moments and toffee hands shows the time at a glance. Wims Seconds Setting Watch
Continuation of pioneering navigation
I started very early, and Longines accompanied him during the great adventures of the flying pioneers. Captain Philip van Horn Weems has collaborated with Longines to make the watch synchronize with the wireless telecommunication second hand without adjusting the hands by turning the bezel or the central surface, and the peripheral minute scale. Today, Longines commemorates the past The warriors fighting side by side have launched a new version of this watch in rose gold that works with precision navigation instruments. The masculine shape design, with an energy reserve of 46 hours, combines elegance and functionality. The cover back is engraved with a pattern, and the exquisite and delicate movement is exposed under the protection of a sapphire crystal. The creamy silver central dial synchronizes with the wireless telecommunication second hand. The brown crocodile belt is lined with a ‘Charleston’ buckle and a spare extension strap. Elegant series
Revive elegant charm
20The 1920s and 1930s were the era of the artistic revolution, and also the era of the female revolution. Dare to innovate, relax, and avant-garde style. It is a unique art treasure inherited from the 1930s to the present. This year’s elegant series, Les Elégantes, brings to life the once-forgotten aesthetics of the 1930s, and redesigns the elegant and charming Art Deco creative art with modern elements. In the oval, rectangular and almond 18K white gold case, Under the package, the silver surface is lined with beautiful Roman numerals and blue hands, plus the minute track matching, inadvertently exudes an unforgettable tender charm.
Speed ​​Series
Interpretation of speed
The Extreme Speed ​​GrandeVitesse has always been the flagship model of Longines, not only to commemorate the sports pioneers who have refreshed the speed limit in history, but also to explain the concept of speed in concrete ways to inspire today’s athletes to challenge the speed limit. This year’s GrandeVitesse new product has attracted the attention of those who love speed sports with the function of double speed measurement. The new member added a new style-a 24-hour chronograph stopwatch. The dual speedometer on the bezel marks the kilometer / hour scale, which can measure the speed of about 2 times the speed of sound. The sun texture on the dial and the large ’12’ give this watch a sporty and elegant style.

Embracing E-commerce What Kind Of Signal Did The Combination Of Tissot And Tmall Give?

E-commerce is one of the greatest business innovations of this era. With the rapid growth of the Internet, business is gradually expanding online, and with it, it is a strong impact on offline physical stores. In the past few years, the development of the mobile Internet has made a larger-scale breakthrough in e-commerce. Once, people could buy things online 24 hours, but they needed to be in a place with a computer. Today, people can live 24 hours regardless of where they are. Anywhere, as long as there is an internet, you can buy things. All this seems to be too horrible for luxury brands, because its short-term and fast mode, there is almost no emotional transmission, cultural transmission, customer loyalty building, and these are the most valued parts of luxury brands. However, as the flood era gradually drifted away, e-commerce was urgently needed to form a new type of cyber civilization based on the huge market scale, and this beginning began this year. One of the iconic events is the strength of Tissot and Tmall. Strong union.

Tissot Tmall Double Eleven Official Timing Cooperation Memorandum Signing Ceremony
(From left to right: Ms. Liu Xiuyun, President of Tmall Clothing Business Group, Mr. Dong Benhong, Chief Marketing Officer of Alibaba Group, Mr. Francois Timbo, Global President of Tissot Watch, and Ms. Chen Suzhen, President of Swatch Group China)

   In March of this year, Tissot officially entered the Tmall platform. This is the most important official online shopping landmark besides Tissot’s official website mall. Prior to this, we have continuously seen more and more luxury brands, emphasizing the importance of online customer groups. From the official website, WeChat to APP, various forms of online shopping channels have proved that luxury brands strive to adapt to new The impact and benefits of business models. Tissot is a pure Swiss watch company and the world’s largest watch group Swatch Group sells the best brands in China, with an annual output of 4 million, most of which are exported to China. Tissot provides affordable precision Watch and clock products. Before this, Tmall has formed a huge Tissot consumer group. Young people are willing to shop online and expect to be able to purchase high-quality and guaranteed products on the Internet. This is the result of consumption upgrades. Good. Tissot seized this opportunity. Since it settled in Tmall in March, in just a few months, it has achieved thousands of sales per month, and its growth rate has exceeded 50%, and it has accumulated 200,000 fans. This is a Very amazing business achievements. Under the high fixed costs compared to traditional stores, the sales growth brought by the e-commerce platform is obviously a huge opportunity.

Cooperation promotion in Tissot Tmall flagship store

   Mr. Francois Tianbao, President of Tissot Global, also said that ‘Tmall is a platform that places great emphasis on quality, and also attaches great importance to the long-term development of the brand.’ This is exactly why Tissot chose to settle in Tmall. However, entering Tmall is only a prelude to Tissot’s online model innovation. Only with a flagship store on Tmall, every step in the future can have the most important foundation. By entering Tmall, the majority of consumers in China can buy Tissot watches with quality assurance on Tmall. The more important point is that watches purchased at Tissot’s Tmall flagship store will enjoy the official Swatch Group. The after-sales service provided, that is, a formal warranty card, is approved by the Neuchatel Service Center. This will increase the brand’s influence on online channels and open a channel for the brand to talk directly to online customers.

Tissot holds signing ceremony at Alibaba Group Xixi Park

  Based on this, on September 25, Tissot and Tmall joined forces to jointly sign the “Tissot Tmall 2017 Double Eleven Official Timing Cooperation Memorandum”. Tissot will be the official timepiece during the Tmall Double Eleven Global Carnival this year As a partner, the two parties cooperated to develop a customized Tissot timer for Double Eleven, and during the Double Eleven period, it was put into the Hangzhou Xixi Park of Alibaba. In addition, all timekeeping positions related to Tmall Double Eleven will appear with Tissot. It seems that this is an incomprehensible cooperation project, because before that, Tissot has provided official timers for various international events such as the Asian Games, NBA, etc., and this is the first time that Tissot provides timing for online big IP, and this IP It does not have international influence at a socially meaningful level. But the real significance behind it lies in that Swatch Group and Alibaba Group, the two leaders in their respective fields, need to start deep cooperation instead of the brand’s simple presence in Tmall. As Mr. Tianbao, President of Tissot Global said, ‘We are not sponsors. As the official timekeeper, we share risks with Tmall and share success.’

Watches purchased through Tissot’s Tmall flagship store can enjoy Tissot’s official service

   ‘In the future, we will do more data bank analysis with Tmall. Tmall can know exactly what products and services consumers want,’ said Ms. Chen Suzhen, president of Swatch Group China. As Tmall serves 500 million consumers, 78% of whom are concentrated under the age of 35. The lifestyle improvements brought about by consumption upgrades have led Alibaba to look for new business innovations. Among these are several very important measures. It is the concept of new retail and UniMarketing global marketing. ‘For luxury brands, the most important thing in the past was to constantly open stores offline, then for the Internet, the best Location is to use data marketing methods to identify the most suitable target audience for the brand.’ Chief Marketing Officer of Alibaba Group Mr. Dong Benhong said.
   In order to meet the transformation of the Internet business form brought by the consumption upgrade, Alibaba Group also launched Luxury Pivilion, a channel serving the construction of luxury brands, so as to find solutions for creating product innovation and effective operations for luxury brands in the Internet era. Tissot is the first official timing partner of Tmall in history. For Tmall, this is a new beginning, marking the relationship between traditional luxury brands and Tmall. For Tissot, this is a very innovative move, because so far, the only contact between luxury goods and e-commerce platforms has only stayed at this level, and direct official cooperation, Tissot is the first One company, through this cooperation, Tissot and Tmall will enter the beginning of comprehensive cooperation, including brand building, consumer experience building, and online channel building and so on.

Tissot cooperates with Tmall

   So what benefits will digitalization bring to luxury brands? Tissot already has the answer. Based on Alibaba’s online data, the grasp of crowd portraits, the management of inventory data, and the mining of potential users can help Tissot understand the user’s preferences more directly, so as to design more in line with young Chinese consumers Group demand products, Tissot has realized in the past few months that online users and offline customer groups have different needs for product preferences. Data is a brand-new resource with great value in this era. This is exactly the key value of Alibaba. Traditional luxury brands create their own brand value through durable cultural output, service, and quality. In the new era, Data will empower brands.

   The strong alliance between Tissot and Tmall has heralded the beginning of the strategic layout of luxury goods shifting to e-commerce platforms, so whoever joins this torrent earlier and integrates resources will get the bonus earlier.

Cool Black Knight Zenith Pilot Ton Up Chronograph

Zenith Pilot Type 20 Chronograph Ton Up series has been added to the collection in 2018, once again conveying charming retro charm with cool black shape. Ton Up is a very interesting watch inspired by a unique modified motorcycle style. ZENITH has adopted a pilot watch design and combined it with the old motorcycle racing tradition. The extremely popular Ton Up not only emulates the pilot’s watch launched more than 70 years ago, its imitating stainless steel finish looks like a watch that has been worn for decades!

The new Pilot Type 20 Chronograph Ton Up is still a true pilot watch in design. Using a masculine 45mm distressed stainless steel case, this stylish approach focuses on matching the retro charm with the overall design of the watch. The Pilot Type 20 Chronograph Ton Up Black fits the wrists comfortably and broadly in style with other Type 20 The models follow the same line. This heritage is also evident in many other important features, including the giant onion crown, which is specially designed for easy operation with gloves, and the large-scale adjustment knob to easily start the chronograph. A useful function, you can operate freely with or without gloves.

The Pilot Type 20 Chronograph Ton Up Black faceplate is minimalist, showing only time. Extra-large luminous minute and second hands (a typical feature of pilot watches) provide clear reading in everyday style, with a large SuperLumiNova® white luminous coated Arabic numeral hour markers, plus the assistance of a double chronograph, equipped at 9 o’clock Small seconds dial with chronograph minute timer at 3 o’clock. Powered by the brand’s own legendary El Primero 4069 automatic movement, it runs at 5 Hz (36,000 vibrations per hour) and has a power reserve of 50 hours.

The all-black effect is maximized in the 2018 Pilot Type 20 Chronograph Ton Up Black model. The black matte dial complements the oily frosted leather strap and black case of this series, exuding the extreme style of a low-key rider. For added comfort and longevity, the strap is lined with protective rubber with contrasting white handmade stitching and a titanium buckle. Similar to previous Pilot models, with a vintage biplane motif, as the name suggests, the distressed stainless steel case back of the Pilot Type 20 Chronograph Ton Up watch is deeply etched with the pose of a modified motorcycle rider . Water-resistant to 100 meters, with its outstanding design and high-frequency movement, the Pilot Type 20 Chronograph Ton Up is the dream lover of a stylish person wearing a leather jacket!

Pilot Type 20 Chronograph Ton Up

Stainless steel material / El Primero 4069 automatic movement

Sea Lifeguard Watch Bell & Ross Vintage Garde-côtes Watch

Bell & Ross is passionate about the military world and its symbolic significance. The watchmaking company has seen soldiers as heroes since its inception. The brand shares common values ​​with these men and women soldiers: strength, excellence. This allows the brand to leverage its expertise to create timepieces with excellent functionality.

   This year, in order to continue this strategy, Bell & Ross pays tribute to professional marine lifeguards, and more specifically to its helicopter pilots and divers. The brand has designed two watches specifically to express this. The support of the marine heroes praised their heroic and responsible spirit for their mission.
   Bell & Ross has created two watches that can help these professionals complete their offshore rescue missions. Whether military or civilian, these professional marine lifeguards often need helicopters to perform extremely dangerous and amazing tasks.

A collection created in Coast Guard colors
   As the Bell & Ross historical series, the Vintage series is the basis of this Garde-Côtes series. The two newly launched watches inherit the design of their round cases, and on this basis have been redesigned to present a more sporty and modern look. These watches come in three colors: grey, orange and white.
   The metallic grey on the dial echoes the fuselage color of the helicopter used by lifeguards at sea. This gray is also used by the army to camouflage its military ships.
   The orange on the dial and second hand is a color related to marine safety. It guarantees excellent readability of time. It is also the color of the immersion suit worn by the diver during the mission. This color is clearly visible even from a long distance and is an indispensable color for marine rescue.
   Numbers, hours, and hour and minute hands are white. The fluorescent coating guarantees excellent readability of the watch even in the dark. The mirror is engraved with the symbols of lifeguards at sea: buoys and anchors.

Two different VINTAGE GARDE-CÔTES watches:
   This series consists of two self-winding models: one is a three-hand model with a date display, and the other is a dual chronograph chronograph with a date display.

Three-hand watch:
   This model is designed in a stylish modern style. It uses the central hour, minute and second hands to display time. The date window is located between the 4 o’clock and 5 o’clock positions at 12 o’clock, 3 o’clock, 6 o’clock and 9 o’clock. The brand’s signature atmospheric numbers are extremely easy to identify, ensuring the watch’s excellent readability. This model is equipped with a two-way rotating bezel with a 60-minute scale on the bezel, which can be used to set time stamps for more accurate task timing. This model is equipped with a two-way rotating bezel with a 60-minute scale on the bezel, which can be used to set time stamps for more accurate task timing. This clear, easy-to-read and durable waterproof watch is perfect for maritime rescue missions.

   Like the three-hand model, this more sporty model is also equipped with a crown guard, which is ideal for rescue missions at sea. The chronograph push-in is securely screwed in to ensure optimal water resistance and safety. The fixed bezel is decorated with a black anodized word ring, which is marked with a pulse meter scale, and its timing function can be used to measure heart rate. This is a very useful feature for lifeguards providing emergency rescue.



Technical specifications
Movement: Movement number BR-CAL.302. Mechanical self-winding movement.
Functions: hour, minute, center second and date.
Case: 41 mm in diameter. Matte polished stainless steel case. Rotating stainless steel bezel with black anodized aluminum ring and 60-minute scale. Screw-down crown. Sapphire case back.
Dial: Matte grey. Numbers and hour markers are coated with white Superluminova®. Metal hollow hour and minute hands filled with Superluminova®.
Mirror: Spherical sapphire crystal with anti-glare coating.
Water resistance: 100 meters.
Strap: matte polished steel or black rubber.
Buckle: metal buckle folding buckle. Frosted polished stainless steel pin



Technical specifications
Movement: Movement number BR-CAL.301. Mechanical self-winding movement.
Functions: hour, minute and small seconds at 3 o’clock. date. Chronograph function: 30-minute timer at 9 o’clock, central chronograph second hand.
Case: 41 mm in diameter. Matte polished stainless steel case. Stainless steel bezel with black anodized aluminum ring and pulsometer scale. Screw-down crown and buttons. Sapphire case back.
Dial: Matte grey. Numbers and hour markers are coated with white Superluminova®. Metal hollow hour and minute hands filled with Superluminova®.
Mirror: Spherical sapphire crystal with anti-glare coating.
Water resistance: 100 meters.
Strap: matte polished steel or black rubber
Buckle: metal buckle folding buckle. Rubber strap frosted polished steel pin

Athens Watch Brings You Innovative, High-performance And Mechanical Sense. ‘artemis Racing Limited Dive Chronograph Watch’

Like the America’s Cup Artemis Racing team, Athens Watch has many years of maritime history, a constant desire to challenge extremes, and continuous innovation in new technology and materials. The combination of the two is perfect. The Athens Watchmaker specially produced a limited edition of 250 Artemis Racing Diving Chronographs for the Artemis Racing team.

  The watch is inspired by the contrasting colors of the Artemis Racing team and is presented in a stable and precise diving series: dark blue represents marine DNA, and unique marine ripples on the anti-clockwise one-way bezel, whether it is worn on weekdays or When you are in the water, your heart that loves the ocean will be displayed to the fullest. Artemis Racing’s racing catamaran is carefully carved from the dial, and the Artemis Racing logo emerges from the 30-minute counter at 9 o’clock and one of its strap metal components.

  In addition to its elegant design, the Artemis Racing Dive Chronograph focuses on the details of each function, including a screw-in rubber bezel that can enhance the diving depth to 200 meters; another function is a counterclockwise unidirectional chronograph The bezel can help you confirm the launch time and prevent accidents caused by human factors moving the bezel. Powerful luminous hour markers on the dial increase visibility in dark places.

  ‘Artemis Racing Diving Chronograph’ also has a high-performance chronograph function. The chronograph dial is displayed at 6 and 9 o’clock, the small second hand at 3 o’clock, and the position between 4 and 5 Date display window. The rubber push button on the right side of the case increases friction, making it easier to operate when starting or stopping timing. Finally, in order to make the reading more clear, we use bright yellow on the hour, minute, hour and chronograph dials, which contrasts with the dark blue tone of the ‘Artemis Rac-ing Diving Chronograph Watch’. .

  Like every Athenian watch, the Artemis Racing Diving Chronograph uses the most advanced technology materials to combat the most challenging environments. The diameter of the watch is 45.8mm. The case is made of vulcanized rubber and covered with stainless steel. The back of the case is engraved with the image of the Artemis Racing catamaran race. The rubber strap is the perfect combination.

Technical Information

Model 353-98LE-3 / ARTEMIS
Limited to 250
Movement UN-35, 11 ½’’ 57 stones
Power reserve about 42 hours
Winding method Automatic winding
Function Chronograph watch with large chronograph hand at 3 o’clock in the center, small seconds hand at 6 o’clock and 9 o’clock, chronograph dial between 4 and 5 o’clock, date display
Case Blue Matte Vulcanized Rubber Covering Stainless Steel Case Vulcanized Rubber Chrono Dial Dial Blue Dial Carved Artemis Racing Catamaran Luminous Hands
Bezel counterclockwise one-way coin-shaped chronograph bezel; blue rubber-coated stainless steel crown screw-in crown with rubber indented diameter 45.8 mm water-resistant 200-meter mirror anti-glare anti-wear sapphire crystal glass back stainless steel Engraved Artemis Racing Catamaran Yingzi strap blue rubber strap with 2 titanium components folding buckle

Omega Double Eagle Watch: Only For Golf

Golf: the love of gentlemen
     The origin of golf has always been controversial, not even China, because murals about this sport are still preserved in our country. But one thing is certain, no one is willing to wear a watch while playing golf. The ticking sound, heavy wrists, and fragile glass really discourage golfers, so professional golf watches came into being. Raw.

     This is a unique watch specially designed for golf by Omega. The low-key luxury texture and unique dial sports style coincides with the connotation of golf. Therefore, it is well received by professional watch collectors and golf. Lovers love. This watch is equipped with the Omega patented coaxial escapement 3313 self-winding movement, which provides sportsmen with accurate and dynamic timing. The surface of the watch is lined with a beautiful carbon fiber texture, and more details are covered with black rubber, which is suitable for easy wrist movement when swinging.

The Collision Of Passion And Speed. Tag Heuer Official Timing World’s First Formula E Press Conference

On August 31, 2014, TAG Heuer officially timed the press conference for Formula E, the world’s first electric formula championship, held in Jianyijing Garden, Beijing. On the evening of the event, we experienced a variety of TAG Heuer chronograph watches, and got close contact with the world’s first electric formula car. We also witnessed the perfect combination of TAG Heuer and formula cars.

  Even though it was pouring rain on the evening of the event, it still couldn’t stop everyone’s enthusiasm for TAG Heuer and electric formula racing. Media friends came to the scene early and waited for the miracle from heaven … Sure enough, everyone expected that the heavy rain stopped before the opening Already. During the staff prepared wine and food for media friends, everyone was enjoying the rainy night romance.

   TAG Heuer has worked closely with Formula Racing for many years. This event has set up an exhibition area for chronograph watches. Here we can truly appreciate the perfect fusion of TAG Heuer and racing, and also feel the innovative spirit of TAG Heuer.

    The event started a bit later than expected, and the host’s appearance officially kicked off the event. Subsequently, Xue Hongxia, Brand Director of TAG Heuer China, Alejandro Agag, CEO of Formula E Holdings, and Vice Chairman and Secretary of China Automobile Federation Chang Wanping and Liu Yu, President of Formula E China Team, unveiled the front page of this event. Ms. Hongxia and Mr. Alejandro Agag gave a wonderful speech, conveyed to us the design concept of the electric formula car, the inextricable bond between TAG Heuer and the electric formula car, and advocated environmental protection actions. The press conference also announced the participation of two Chinese drivers: Nelson Piquet Jr. and TAG Heuer Ho-Pin Tung, a Chinese friend of the TAG Heuer brand, who will represent the Chinese team. Played in the world’s first electric formula Beijing race.

   At the end of the event, Hong Kong creative singer Deng Ziqi made his debut. After bringing two songs to everyone, he chatted with the host about racing and Tiger Heuer, and presented prizes to the live racing game champion. Waving light sticks, fan screams, crowds dancing to music … her presence also brought the event to a climax.

  Finally, let’s take a closer look at the true power of electric formula racing and feel the charm of speed and passion:

Summary: The first selection of the world’s first Formula E World Championship was held in Beijing, China, and will be held on September 13, 2014 in the Beijing Olympic Center. At that time, the electric formula car that uses electricity as its driving energy will debut for the first time, and interested friends may wish to go and watch the race.

Uniform Control Goddess’s Uniform Log

Which one do you like the most about the watch? Practical and fashionable dual time zone and even world time functions should be everyone’s favorite function. As a member of modern women, it is very common to travel between different countries and cities. Whether it is work or travel, it is perfect to have a dual time zone or world time watch!

Shu Qi Qi: The Flight Attendant’s Choice

Shu Qi plays flight attendant stills

Xu recalled ‘If You Are the One’, Shu Qi’s flight attendant ‘Uniform Seduction’ is the most impressive. The minimalist skirt is very finely tailored and can well modify the wearer’s body curve. The black shoulder bag and flat shoes also add a bit of fashion at the same time. In the movie, Liang Qixiao, played by Shu Qi, wears a white watch, and the delicate small dial is more feminine.

Jaeger-LeCoultre Diver Q1898420

动 This dynamic ladies watch is the first self-winding watch with dual time zone display created by Jaeger-LeCoultre for women. The unidirectional rotating bezel set with diamonds is equipped with a protection device to prevent any accidental rotation. In order to ensure water resistance of 300 meters underwater, the watch uses 1.7 mm thick sapphire crystal, and the screw-in case back is 2.1 mm thick.

【purchase guide】
Beijing Xinyu Sanbao Jaeger Monopoly (Cuiwei Building Store)

Address: 1F, Cuiwei Building, No. 33 Fuxing Road, Haidian District, Beijing

积 Shanghai Jaeger Franchise Store (Nanjing West Road)

Address: 1149 Nanjing West Road, Shanghai

积 Guangzhou Jaeger Monopoly (Friendship Store)

Address: 369 Huanshi East Road, Guangzhou

[Recommended match]

Montblanc Monaco Princess 106499

Monaco is a noble and elegant country. The water and soil on that side can pour out the most beautiful face in the world, and successive princesses or princesses can become world-class models of elegance. Montblanc took the princess of Monaco as the theme of the series, catering to the nobleness and gorgeousness of the princess. The pure white dial is embellished with gold hands and hour markers, and then a pink gem is placed, as if the jewelry on the princess hairpin is missing. Buying for men or waiting for women is a good choice.

【purchase guide】

万 Beijing Montblanc Store (Lufthansa Friendship Store)

Address: Lufthansa Friendship Shopping Center, 52 Liangmaqiao Road, Chaoyang District, Beijing

万 Shanghai Montblanc Store (CITIC Plaza)

Address: CITIC Pacific Plaza, 1168 Nanjing West Road, Shanghai

万 Guangzhou Montblanc Store (Friendship Store)

Address: Friendship Store, No. 369 Huanshi East Road, Yuexiu District, Guangzhou

[Recommended match]

RAG & BONE Blue Teo Cami Dress
RAG & BONE Blue Teo Cami Dress

Omega Seamaster watch

As a classic series of Omega, this watch from the hippocampus series is worth your possession. The 34mm diameter dial is small and exquisite. The silver-white dial with a stainless steel case is low-key without losing texture, and the white leather strap is refreshing and pleasant. The 150-meter waterproof depth is enough to meet the daily waterproofing needs!

【purchase guide】

Beijing Omega Store (Lufthansa Jinyuan Store)

Address: Jinyuan Store, Lufthansa Friendship Mall, No. 1 Yuanda Road, Haidian District, Beijing

Shanghai Omega Store (Xintiandi)

Address: Enterprise Tiandi Commercial Center, No. 331 South Huangpi Road, Xintiandi, Shanghai

Guangzhou Omega Store (Taikoo Hui Shopping Centre)

Address: Shop L214, Level 2, Taikoo Hui Shopping Mall, No. 383 Tianhe Road, Tianhe District, Guangzhou

[Recommended match]

BAND OF OUTSIDERS Crepe Banquet Blazer
BAND OF OUTSIDERS Crepe Banquet Blazer
Rebecca Minkoff Mini Affair Diamond Quilt / Christian Louboutin So Kate
Rebecca Minkoff Mini Affair Diamond Quilt / Christian Louboutin So Kate